Merchant alliance (also known as industry alliance/different industry alliance/business alliance/universal points) refers to cross-industry and multi-merchant alliances to provide members with rebates. Members only need to use an alliance membership card to earn rebates at all alliance merchants. Spend and receive unified point rewards; accumulated points can be exchanged for gifts, cash consumption, points draws or direct cash back.
After joining the alliance, merchants can share members to increase their customer base and thus increase their sales; members only need one membership card to get rebates from all alliance merchants, which is also convenient for members.
The operators of the merchant alliance platform can also benefit from the profit growth of the alliance merchants.
Merchant alliances have two forms: one is the same industry across regions, such as Ctrip and E-Long, which are cross-regional merchant alliances in the travel booking industry; the other is cross-industry merchant alliances in the same region.
Reference article:
(1) "Merchant Alliance: The Game of Perseverers"
(2) "Focus on Merchant Alliance: Merchant Alliance Value Chain"
(3) "Business Alliance, how to "pass""
2. Where is the profit point of merchant alliance?
Early stage: collect franchise fees or advertising fees from alliance merchants, sell alliance cards to members, or collect membership fees; mid-term: commission sales rebates from alliance merchants, profit from the difference between earned commissions and member points rewards; late stage: sales Analyze data and member data to provide value-added services. Through the existing platform, provide advertising services for merchants and obtain advertising fees.
3. What are the difficulties in implementing merchant alliances?
(1) In early planning, you need to plan the project overall, clarify your own resource advantages and disadvantages, analyze the local consumer market capacity, and the acceptance and recognition of merchants and members after the project is implemented; if you do not consider the profitability of the project in detail If you just enter the model and implementation plan casually, you will often stop implementing it due to difficulty in implementation or the profit is not as good as expected.
(2) Financial support. The merchant alliance project is not a small project and requires sufficient financial support. At the same time, due to the particularity of the project, short-term profits are generally not possible, so you must be prepared for long-term hard work.
(3) Choosing the right points platform can reduce initial investment costs and subsequent operating costs, thereby ensuring profits; the main profit model of merchant alliances is nothing more than commission based on merchant sales. If the platform is too high or the operating costs are too high, it will inevitably It will eat up profits, causing the project to be unprofitable for a long time or even uniformly.
(4) Choose high-quality merchants to join. It is best not to have all merchants in the industry flock to join. Instead, choose high-quality merchants that are recognized by members, can provide members with high-quality services and preferential prices, and have business reputation. " "Merchant" and "Member" are both indispensable.
(6) Continue to provide good publicity services to merchants and provide the best quality members to ensure that merchants will indeed increase sales after joining, so as to retain merchants and provide profits; at the same time, provide good services to members to ensure that merchants are Member services and discounts allow consumers to make profits and increase members’ card holdings and credit card usage rates. At the same time, we will do a good job in follow-up data mining and provide more value-added services; 4. Technical advantages of Yikayi Merchant Alliance Platform:
(1) Multiple point schemes: Can support computer POS, mobile POS, wireless POS, QR code POS and other points points. Merchants can also use mixed methods to reduce costs; (2) Mobile POS points: Smart phone Android version point system, Merchants can use their own mobile phones to earn points for members, greatly reducing the operator's investment in hardware equipment.
(3) Points pre-sale model: supports the points pre-sale model, that is, merchants purchase points first and then purchase them from operators after using them, reducing the project's risk of repayment; (4) Small call center: automatically identify the calling member's identity and display Member points and historical consumption can be recorded, and calls can be recorded; after hanging up, members can also be notified via text message, highlighting technology.
(5) Member recommendation: Members receive points for their recommendation, and the recommender can obtain a certain proportion of points when the recommended person consumes (the recommender is notified by text message), which can realize up to five levels of recommender functions; (6) Electronic coupons: member birthdays , holiday promotions, store celebration promotions, mass distribution of electronic coupons to achieve the purpose of increasing merchant customer flow and increasing merchant sales. At the same time, electronic coupons have the functions of being electronic, driving sales analysis after consumption, and being portable.
(7) Mobile membership card: The unique function of mobile membership card electronically stores traditional cards on members’ mobile phones. Members do not need to carry the card, they can just take out their mobile phones when swiping the card. At the same time, you can also check points, consumption records, surrounding merchants, surrounding discounts, etc. on the mobile membership card terminal.
WeChat membership card: Customers can register as a member by scanning the merchant's QR code, which greatly increases the number of members; at the same time, the membership card information can be stored in WeChat and can be queried at any time.
(8) Merchant discounts: Different merchants offer different discounts to alliance cards. The software can flexibly set merchants’ discounts for membership cards; it can also provide different discounts and points rebates based on the consumption of different products.
(9) Points ratio: Merchants in different industries can set different points ratios, and the software automatically calculates points based on consumption and points ratio to facilitate settlement of commissions; (10) Product management: not only records point values, but also records members in detail The details of the products consumed, the data analysis is more in-depth and detailed; (11) SMS notification: After members earn points from consumption at merchants, the system automatically sends SMS notifications to prevent merchants from not giving points or giving less points, which can not only protect the interests of members, but also Realize the supervision of merchants; (12) Stored value consumption: members deposit money first and then consume, and then settle with merchants after consumption, increasing reserves for operators; operators can authorize merchants to recharge members, and can authorize merchants to recharge the amount, Reduce recharge risks; (13) Platform integration: It can be integrated with the operator's website to enable members to log in to the website to check consumption and points; it can also provide online display of gift redemption, members can redeem gifts online, and online recharge functions; (14) Report analysis : It has powerful report analysis functions, with a total of 10 major categories and more than 60 sub-categories of analysis reports, providing beneficial analysis tools for your big data mining.
(15) Points setting: Double/multiple points on members’ birthdays and double points setting on special membership days, which can drive members’ consumption; (16) Online recharge: When members recharge, they can recharge by paying cash on site or online. ; (17) Rich experience: 6 years of customer implementation experience, and has built mature and stable operating platforms for many alliance partners.
One Card Easy Merchant Alliance Platform Multiple POS Terminals:
Computer POS Mobile POS Wireless POS QR code POS Computer POS installation software, connect the card reader to mobile POS (Android), 3G smartphone, GPRS networking, swipe QR code wireless POS GPRS networking, swipe card/enter mobile phone number to identify members, thermal printing QR code POSGPRS/network cable, swipe magnetic card/IC card/mobile phone QR code membership card, receipt printing, touch screen, thermal printing 5. Detailed introduction of various solutions:
(a) Software solution based on networked computers (b) Technical solution based on mobile phone POS (c) Technical solution based on handheld POS (d) Technical solution based on QR code POS (e) Multiple-method mixed technical solutions require detailed solutions Please contact us, Yikayi will develop suitable operation ideas for you based on multiple implementation cases in the merchant alliance field and combined with your specific situation! For more details, please call: 0755-22310521.
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