Main contents of product network marketing plan
(1) Internet marketing profit model planning: mainly solve the problem of how to make money.
(2) Internet marketing project planning: This plus the profit model is equivalent to a business plan, which mainly addresses who we are, what we do, our core advantages, how we make money, what our goals are, and what we should How to achieve goals and other macro-level issues. At the same time, specific actions need to be compiled into a Gantt chart, which is the route of travel and progress control.
(3) Internet marketing platform planning: Whether to plan and build a website or use a third-party platform to do it, this needs to match the model. How to plan a website? How to plan from structural logic, vision, function, content, technology, etc.
(4) Internet promotion planning: how to promote the website, how to promote the brand products, how to advertise it widely, how to attract target customers, what means to spread the promotion, what are the specific operational details and techniques, how to implement it, etc.
Basic principles of product network marketing plan
Systematic principles
Internet marketing is a systematic business operation activity using the Internet as a tool. It manages the information flow, business flow, manufacturing flow, logistics, capital flow and service flow of marketing in the network environment.
The principle of innovation
In an online marketing environment where personalized consumption needs are becoming increasingly evident, creating product features and service features that are compatible with customers’ personalized needs through innovation is the key to improving effectiveness and value.
Operational principles
The first result of Internet marketing planning is the formation of an Internet marketing plan.
Economic principles
Internet marketing planning must take economic benefits as the core.
The principle of synergy
Internet marketing planning should be the application of various marketing methods, rather than the isolated use of methods.
The editor recommends:
The product Internet marketing plan is a free template. You can download the source file for you to edit, modify and replace. Huajun Software Park also providesbusiness activity plan format,Tourism activity planning plan sampledownload.
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