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Promotional activity planplanning process
Promotional purpose
Use the May Day holiday to carry out large-scale promotional activities to increase product sales, digest inventory, change goods during the season, stimulate channel activities, and effectively grasp consumers' customer information.
Promotion strategy
In order to complete the seasonal clearance work before the year, this promotion is mainly based on profit for consumers; in order to show the integrity of the xxxx brand product line and convey the overall image of the first-line brand to consumers, this promotion will be carried out for all terminal sales products. According to the product inventory plan, the discounts on the inventory products are amplified to generate sufficient sales. The newly launched products are appropriately profitable for the purpose of reaching consumer terminals and generate a certain sales volume;
Promotional form
In this event, it is considered that during Labor Day, major shopping malls will launch various promotional low-price discounts for female consumers. In order to avoid being confused with these activities, three promotional content overlay plans will be adopted, with four gifts to surprise you as the themed sub-tags to attract consumers to buy and multiple discounts:
Promotional activity planPersonnel arrangement
This activity is carried out as planned by dealers across the country. In order to ensure the smooth progress of the event, it is necessary to designate a dedicated person to be responsible for two details during the implementation of the event:
1. Dispatch people on a page.
During the event, a DM page will be distributed at the channel with the highest traffic volume in the event venue during business hours every day, responsible for delivering first-hand information about the event to female consumers. The requirements are: good image, good temperament, clean clothes, and obvious signs of xxxx.
2. Activity inspector:
During the execution of the activity, each region of xxxx has sent personnel to conduct activity inspections. If any deviation is found in the operations of dealers in each region, adjustments will be made immediately to ensure the synchronization of activities in each region.
Huajun editor recommends:
The promotional activity plan sample template is a free template. You can get the source file by downloading it, which can be edited, modified and replaced by you. Huajun Software Park also offers hotelsSample copy of promotion plan for Mid-Autumn Festival and National Day,Real estate promotion slogan sampleDownload.
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