Farmers Market Survey Report Characteristics
Market research reports can be classified from different perspectives. According to the content involved, it can be divided into comprehensive market research reports and special market research reports; according to different survey objects, there are market research reports on market supply and demand, market research reports on product conditions, market research reports on consumer conditions, market research reports on sales, and market research reports on market competition; according to different presentation techniques, they can be divided into narrative market research reports and analytical market research reports.
Compared with ordinary survey reports, market research reports have obvious common characteristics in terms of material formation and structural layout, but they are more concentrated and specialized in content than ordinary survey reports.
1. Targetedness. Market research reports are one of the important basis for decision-making organs and must be targeted.
2. Authenticity. Market research reports must be based on reality and draw correct conclusions through objective analysis of real materials.
3. Typicality. There are two main points: First, scientific analysis of the materials obtained from the survey to find out the inherent laws that reflect market changes. Second, the conclusions of the report must be accurate and reliable.
4. Timeliness. Market research reports must reflect and answer new situations and new questions that arise in real economic life in a timely, rapid and accurate manner, highlighting the words "fast" and "new".
Farmers Market Survey Report Requirements
1. The investigation report strives to be objective and truthful and seek truth from facts
The investigation report must be in line with objective reality, and the materials and data cited must be true and reliable. Be opposed to cheating or catering to the superiors' intentions, and choose and write materials they like. In short, let the facts speak for themselves.
2. The investigation report must be consistent with the investigation data and opinions
Market research reports are based on survey data, that is, all opinions and conclusions in the survey report are based on a large amount of survey data. In the writing process, you must be good at using data to illustrate your points and using your opinions to summarize the data. The two are unified with each other. It is important not to separate research data from opinions.
3. The survey report should highlight the purpose of the market survey
When writing a market research report, the purpose must be clear and targeted. Any market research is to solve a certain problem or to explain a certain problem. The market research report must focus on the above-mentioned purposes of market research.
4. The language of the investigation report must be concise, accurate and easy to understand.
The investigation report is for people to see, whether it is the factory director or manager, Or other general readers, most of whom do not like long, boring, dull language, and are not proficient in the professional terminology of investigation. Therefore, the language when writing an investigation report must be simple, accurate, and easy to understand.
The general procedure for writing a market research report is: determine the title, formulate a writing outline, select survey materials, write the first draft of the survey report, and finally revise the final draft.
The editor recommends:
The farmer's market survey report is a free template. You can download the source file for you to edit, modify and replace. Huajun Software Park also providesCold chain logistics project feasibility study report,Technical transformation project application reportDownload.
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