Main contents of product planning book template
Product analysis
Market analysis
Consumer analysis (age; education; family; income; habits; culture, etc.)
Price analysis
Media investment strategy
Advertising creative strategy
Execution timetable
People involved
Planning fees
Product planning book template basic strategy
Through the analysis of previous product market opportunities and problems, reasonable product strategy suggestions are put forward to form an effective 4P combination to achieve the best results.
1) Product positioning. The key to product market positioning is to find a vacancy in the minds of customers so that the product can quickly launch into the market;
2) Product quality function plan. Product quality is the market life of the product. Enterprises should have a complete quality assurance system for their products;
3) Product brand. To form a certain degree of popularity and reputation, and establish a well-known brand in the minds of consumers, one must have a strong sense of creating a brand;
4) Product packaging. Packaging, as the first impression of a product on consumers, requires a packaging strategy that can cater to consumers and make them satisfied;
5) Product services. During planning, attention should be paid to the improvement and improvement of product service methods and service quality.
The editor recommends:
The product planning template is a free template. You can download the source file for you to edit, modify and replace. Huajun Software Park also providesAnnual meeting planning template,Planning proposal templatedownload.
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