广告策划书范文介绍
After advertising planning analyzes and evaluates each part of its operation process and formulates a corresponding implementation plan, it will finally form a programmatic summary document, which we usually call an advertising planning document. The advertising plan is written based on the results of the advertising planning. It is a strategic guidance document for the advertising campaign that is provided to advertisers for review and approval.
Advertising plan letter sample format
There are two forms of advertising plan, one is table format. This form of advertising plan lists the advertiser's sales volume or sales amount, advertising goals, advertising appeal focus, advertising time limit, advertising appeal objects, advertising area, advertising content, advertising performance strategy, advertising media strategy, and other promotion strategies. Wait for the column. The advertising target column is divided into small columns such as awareness, understanding, love, and purchase willingness. Specific sales volume or sales are generally not used as advertising goals. Because sales volume or sales volume is only a reference value for measuring advertising results, they will also be affected by factors such as packaging, price, quality, and service of goods (services). This kind of advertising plan is relatively simple and is not widely used.
The other is an advertising plan narrated in written language, which is widely used. This kind of advertising plan that puts the advertising planning opinions into written form is also called an advertising plan. What people usually call an advertising plan and an advertising plan are actually the same thing, and there is no big difference.
Advertising planning document sample process
1、前言;
2. Market analysis;
3. Advertising strategy or advertising focus;
4. Advertising objects or advertising requirements;
5. Advertising area or appeal area;
6. Advertising strategy;
7. Advertising budget and allocation;
8. Advertising effect prediction.
The editor recommends:
Advertising plan sampleIt is a free template. You can get the source file by downloading it, which can be edited, modified and replaced by you. Huajun Software Park also providesMarketing plan sample,Sample cooperation plan letterdownload.
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