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How does Xiaohongshu make money?
communityoperations. Users can establish relevant communities based on their own interests and expertise, and improve the activity and user stickiness of the community by publishing high-quality content, organizing activities, providing services, etc., and then in the communitypromotionThe product or service becomes profitable.
Good experience. Novice bloggers can choose products they like, write down their true feelings, and try out big-name products for free in this way.
Small list with goods. When the number of fans reaches 1,000, you can activate the small list delivery function.notesorlive streamingPromote products to earn commissions.
Brand collaboration. Bloggers can receive advertisements through Dandelion, Xiaohongshu’s official platform, and cooperate with brands to promote and earn advertising commissions.
Deliver goods live. Users can promote products through live broadcasts, achieve sales and earn profits.
Open a potato shop. Users can open their own online stores to sell physical products or provide services, such as courses, payment for knowledge, etc.
Draining private domain for monetization. Users can attract users through Xiaohongshuflow, guide accurate target customers to other platforms or offline physical stores.
Bring goods with pictures/text/video. When the number of fans reaches 1,000, users can post pictures, texts or videos on Xiaohongshu to promote products and earn commissions.
Account monetization. When an account accumulates a certain number of fans, users can make profits by selling the account.
Distribute notices on behalf of others. Integrate blogger resources and advertiser resources to help merchants publish business order announcements and earn commissions and price differences.
Create private domain traffic. Create private domain traffic on Xiaohongshu, sell high-priced products and services or conductE-commerceDistribution.
Make a product number. When an account reaches a certain number of fans, it can be monetized by selling the account.
Pay for knowledge. Users can summarize their experience and knowledge, design courses to sell on Xiaohongshu, or sell products through live broadcasts.
How to promote Xiaohongshu?
1. Use the Xiaohongshu communityadvertise:
Through the paid advertising services provided by the Xiaohongshu platform, you can accurately locate target user groups and increase traffic and exposure.
Paid advertising can guide users to the brand's official website or Xiaohongshu store, thereby increasing conversion rates and sales.
2. Post valuable content:
Share original content, such as personal experiences, product reviews, matching suggestions, etc., to attract users to read and pay attention.
Combine popular topics on Xiaohongshu, such as fashion, beauty, life, etc., to capture users’ interests and needs.
3. French fries promotion:
Fries is Xiaohongshu’s official traffic diversion tool. You can pay a certain fee to get more traffic and exposure for your notes.
Depending on the characteristics of different accounts and content, the effectiveness of French fries promotion will vary.
4. Amateur notes:
Using amateur notes for promotion is relatively cheap and has high conversion efficiency.
Amateur notes are more authentic and will not give users a strong sense of commercialism.
5. Experts plant grass:
Cooperate with influential experts to increase brand awareness through their recommendations and quickly capture the market.
You need to pay attention to choosing high-quality experts and avoid cooperating with low-quality experts.
6.Joint activities:
Cooperate with other brands or Xiaohongshu self-media to hold joint events to increase exposure and attention through mutual promotion.
7. Keyword optimization:
When publishing content, optimize keywords, including titles, content, and tags, to ensure they are relevant to your brand or product.
Improve your content’s ranking in search results and increase exposure opportunities.
8. Create engaging content:
Produce high-quality and valuable content, such as life aesthetics, beauty and skin care, fashion matching, etc., to attract users' attention.
9. Make reasonable use of KOL:
Cooperate with KOLs such as well-known Internet celebrities and beauty bloggers to use their influence to promote products or services.
10. Do a good job in interaction and user feedback:
Respond to users' comments and private messages in a timely manner to improve user satisfaction and loyalty.
Xiaohongshu FAQ
How to open a store on Xiaohongshu?
1. Register a Xiaohongshu account:
First, you need to register an account on the Xiaohongshu platform. If you already have an account, you can log in directly.
2. Complete account information:
After successful registration, complete your personal account information, including avatar, nickname, personalized signature, etc., to facilitate subsequent store review and operation.
3. Understand platform rules and policies:
Before opening a store, read Xiaohongshu’s merchant entry guide and related policies in detail to ensure that you understand the operating rules of the platform and avoid illegal operations.
4. Apply to open a store:
After understanding the platform rules, you can enter the Xiaohongshu Merchant Center, click "Apply to open a store", and fill in the relevant information to submit the application.
5. Submit qualification certificate:
Submit the corresponding qualification certificate according to the store category you choose. Here are some common qualification requirements:
business license
Organization code certificate
tax registration certificate
Brand authorization letter (if you are a brand agent or distributor)
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