Radio and television advertising management system

The advertising management system of radio and television stations is widely used in the management of advertising business of radio and television stations at provincial, municipal and county levels, covering advertising customer management, advertising registration management, and advertising broadcast management. According to the latest development status of my country's radio and television, it is suitable for advertising broadcast management under the mature hard disk broadcast system. It can generate advertising broadcast notices every day and provide them to the programming department. The software is highly customizable and can be extended to all advertising charging services of TV stations. The system has the following salient features:

1. Customer information and advertising information are classified and managed and call each other. Two query methods (fuzzy query and precise query) can quickly locate the required data.

2. Automatically track expired advertisements and provide timely reminders; advertisement cleanup will give a clear view of both unpaid and free advertisements.

3. Unique automatic filling method to improve input efficiency: automatically calculate the suspension date based on the number of advertising days, and automatically calculate the actual revenue based on the advertising production and broadcasting costs.

4. Advertising can be freely switched between pause, resume, pending, and replay statuses, and additional information and history can be automatically written.

5. Adapt to the needs of various advertising business projects, customize advertising types, and easily implement management such as: mobile subtitles, song request business, etc.

6. Accurate advertising segment management provides a reference for rationally coordinating advertising schedules and effectively improves segment utilization.

7. The broadcast order management can randomly adjust the order of advertisement broadcast, and can also adjust it freely by moving up or down. The unique function of locking the first, last and any advertisement position makes the operation faster.

The entire operating process of the system, each operation step has information prompts, is simple, easy to use, and efficient, truly automating and rationalizing TV station advertising management, further improving the management efficiency and service level of the radio and television department, and preparing the radio and television industry to fight against the information age. Create favorable conditions.

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