On June 3, the 2021 12th Tiger Roar Awards Ceremony was grandly held at the Shanghai Baohua Marriott Hotel. Cloud Times Technology Co., Ltd. (hereinafter referred to as "Yundong Times") joined hands with HUAWEI Ads to shine at the Tiger Roar Awards Ceremony! Cloud The case reported in the turmoil era "[Xunmeng Datang" Han Wei Guan Zhi] BYD Tang Han "Won the "IP Marketing Excellence Award" with outstanding achievements!

As an authoritative, forward-looking and innovative large-scale brand event in the field of digital business communication in China, the 12th Tiger Roar Awards takes "Connecting the Future" as its theme, fully demonstrating how to connect the future and find a way out under the current changing industry situation. , seeking development, uniting various industries and digital marketing fields has become a general trend. In the selection of this award, more than 3,500 case works submitted by more than 700 participating companies were screened and scored by more than 550 industry experts and scholars. In the final review, 94 outstanding cases from 65 participating companies were selected to enter the defense stage and the final competition. The winner of this year’s gold medal.

Gold Award Case "[Dream of the Tang Dynasty, Hanwei Guanzhi] BYD Tang Han x Huawei themed photo tour

Discover the beauty with your car and record it with your mobile phone. The gold award case "[Dream of the Tang Dynasty and Han Dynasty] BYD Tang Han x Huawei themed photo tour" combines the social influence of Huawei & BYD, the two major domestic brands, and connects the significant national cultural value of the Chinese symbol "Silk Road". Let China's long "history and culture" and sophisticated "high-tech" complete a new collision.

As BYD's new energy flagship model, Tang Hehan is another masterpiece in BYD's Automobile Dynasty series. The Silk Road Photography Competition with the theme of "Dream of the Tang Dynasty and Han Dynasty" aims to create a new marketing case for BYD Auto's brand communication through a combination of offline Silk Road photography and online all-media matrix communication. . This event relies on Huawei's themed new imaging community as a platform, combines the characteristics of BYD Han and Tang products, takes the multi-traffic conditions that users are generally concerned about as the core topic, and plans a 3,200-kilometer "Silk Road" long-distance multi-traffic shooting route. At the same time, five photography experts from Huawei's new imaging community were specially invited to form a professional travel photography team of more than 40 people. They drove three Tang and Han models deep into the hinterland of the Silk Road, deeply integrating the spiritual core of the entire event with product features. A circle-level marketing communication matrix was quickly formed in the photography hobby circle, the automobile manufacturer circle, and the target user circle, achieving a new benchmark of integrated marketing that broke through the circles, and successfully built momentum for customers' new car launch marketing.

Excellent Case "Huawei Music x "Shenwu 4" Lushu Project Overall Title"

The national style trendy sound is resounding throughout the country! The excellent case "Huawei Music And the domestic brand marketing industry has contributed a new case of "audio and game linkage + IP win-win".

Huawei Music's "Lushu Project" global original Chinese style music competition is a major event in which Huawei Music conforms to the general trend of Chinese cultural rejuvenation, uses global media as a cultural output base, inherits Chinese culture through music carriers, and creates international-level original Chinese style music. Chinese style games are linked to Chinese style music. 2020 coincides with the 10th anniversary of Shenwu. Together with Huawei Music, a collision between Chinese style and original music will not only highlight the brand's profound traditional cultural heritage and texture, but also demonstrate the brand's ability to promote Chinese style. sense of responsibility, and at the same time add the passion of music to the brand to promote conversion and move towards true product-effect synergy. The overall competition lasted three months, two seasons in total, and ended with a year-end ceremony, producing 200+ high-quality submissions of Chinese style songs, making a huge contribution to promoting Chinese culture and promoting more diversified Chinese style music.

Win-win cooperation, riding the wind and waves, our journey continues! It is reported that the second season of BYD Auto & Huawei themed travel photography competition will kick off in June this year. This award not only reflects Yundong Times’ professionalism in the automotive industry marketing and IP marketing, but also highly recognizes Yundong Times’ comprehensive capabilities in operation, service and promotion in the field of integrated marketing communications in the new era. With this affirmation and encouragement, Yundong Times will continue to take high-standard marketing planning and implementation as its work orientation, use professionalism to empower the brand, serve every customer with heart, and create more exciting cases for HUAWEI Ads!

Despite the turmoil, never forget your original intention

As China's leading Internet enterprise service operator, Yundong Times has always adhered to the service concept of "data reconstructs business, traffic changes the future", relying on multi-dimensional traffic and enterprise customer resources, and using technology research and development and product operations as its engine. Extending the 5G+IoT layout, we will build a digital intelligent system to provide customers with Internet marketing products, services and overall solutions that are both competitive and cost-effective, and build a three-in-one strategy of "traffic + operation + technology" Ecosystem. In 2021, Yundong Times will not forget its original aspirations and continue to work hard in the field of industrial Internet ToB services. Relying on strong traffic resources, it will join hands with first-line Internet giants and strive to become a leader in enterprise service operators in the industrial Internet era!