The annual Double 11 shopping carnival is coming!

Different from the 618 promotion, the Double 11 Shopping Festival reintroduced the pre-sale mechanism this year and started earlier than in previous years.

1. Taobao/Tmall 2024 Double 11 event strategy

1. Discount intensity

Taobao: Enjoy a discount of 30 yuan for purchases over 200 yuan across stores

Tmall: Enjoy a discount of 50 yuan for purchases over 300 yuan across stores

2. Tmall Double 11 event time node

Pre-sale period

Pre-sale warm-up: October 14, 14:00 to 19:59

Deposit payment: 20:00 on October 14th to 17:59 on October 21st

Final payment: 20:00 on October 21st to 23:59 on October 24th

Spot first wave

Spot warm-up: 00:00 on October 20 to 19:59 on October 21

Spot sale: 20:00 on October 21st to 23:59 on October 24th

Spot second wave

Spot warm-up: 00:00 on October 28 to 19:59 on October 31

Spot sale: 20:00 on October 31 to 23:59 on November 11

Tmall Double 11 super red envelope collection time:

From 20:00 on October 24 to 23:59 on November 11

The use time of the super red envelope is divided into two stages:

Phase 1: 20:00 on October 31 to 23:59 on November 3

The second stage: November 10th at 20:00 to November 11th at 23:59

Taobao Double 11 event time node

The first wave (Taobao Double 11 pre-sale)

Deposit payment: 20:00 on October 24 to 17:59 on October 31

Final payment: 20:00 on October 31 to 23:59 on November 3

The second wave (Taobao Double 11 spot period)

No warm-up period

Formal events: 20:00 on October 21st to 23:59 on November 3rd

The third wave (Taobao Double 11 promotion)

No warm-up period

Formal event: November 10th at 20:00 to November 11th at 23:59

4. Tips for saving money

① In addition to enjoying cross-store discounts, many merchants will also provide coupons, discount coupons, membership coupons and other discount forms. Be sure to check out and claim these coupons before shopping to maximize your savings.

② You can receive super red envelopes every day, which can be directly used for deduction at checkout. Remember to go online to collect them every day to avoid missing out on the opportunity to save money.

③Please note that October 29th, October 31st, November 2nd and November 6th will be special days for increasing red envelopes. During these days, the chance of receiving large red envelopes will increase significantly; in addition, October 31st There will also be lucky red envelope activities on November 5 and November 11, so don’t miss these rare opportunities!

④ For 88VIP users, you will have the opportunity to receive benefits such as large coupons and red envelopes. Please remember to participate and receive them.

⑤ It is recommended to purchase large-ticket items during the pre-sale period, because not only can you enjoy greater discounts, but you can also get more gifts. For small items, it is recommended to purchase them as part of a collective order, so as to avoid purchasing unnecessary items for the purpose of combining the order.

2. JD.com’s 2024 Double 11 event strategy

1. Promotional offer details

During JD Double Eleven, we have prepared two cross-store discounts for you. The details are as follows:

① 50 off for purchases over 299 (discount upper limit 40,000 yuan, applicable to all product categories)

② 200 off for purchases over 1,000, 100 off for purchases over 500 (discount upper limit 40,000 yuan, specific product categories are eligible)

Please note that each item can only participate in one of the promotions.

2. JD Double 11 event schedule

The first wave: JD Double 11 preemptive purchase

Start time: October 17, 20:00

Second wave: JD Double 11 pre-sale

Deposit payment: October 20th 20:00 to October 31st 19:20

Final payment: October 31st 20:00 to November 3rd 19:59

The third wave: Jingdong Double 11 special period

Opening time: November 4th 00:00

The fourth wave: JD Double 11 promotion period

Event period: November 10th 20:00 to November 11th 23:59

Jingxiang red envelope distribution time:

October 23rd 20:00 to November 11th 23:59

The usage time of Jingxiang red envelope is divided into two stages:

Phase 1: October 23, 20:00 to November 3, 23:59

The second stage: November 4th 00:00 to November 13th 23:59

3. Tips for saving money

① You can receive Beijing Red Envelopes 3 times a day, and the cumulative maximum amount can reach 11,111 yuan. Special note that at 8pm on October 26th, October 31st, November 7th and November 10th, there will be an additional opportunity to receive a red envelope.

②October 23rd, October 31st, November 4th and November 10th are set as red envelope increase days. During this period, you will have a higher chance of winning a large red envelope. Set a reminder so you don't miss this great deal.

③During the Double 11 Shopping Festival, if the price of any product you purchase changes, you can enjoy a 30-day price protection service. Please pay attention to this information.

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