I remember when I first graduated, I often fantasized about being a great artist and wanted to find an ideal job. Later, when I entered the industry, I gradually realized that I was not the material; not only did I have no good ideas and creativity, but I also didn’t know how to operate the software. Later, I came into contact with more, saw more, and was ravaged by many ideas. It got better gradually; but I found that in the face of wild and unconstrained ideas, I didn't know how to realize them, and I jumped from one painful pit back to another pit. Later, I remember a senior told me that doing this industry requires slow accumulation and accumulation, and it takes time to form a style. In the first few years of my career, it was a process of learning and accumulation full of thorns. Now I slowly begin to understand that when we were young, we always regarded our creative impulse as creative talent. When we find that our talents are mediocre and we have no good ideas, and our ideals and dreams are shattered, it will be so painful inside.

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I fantasize about being a great artist

I often think about what kind of design is the best design (in fact, there is no best design). I often feel that this performance is already perfect (actually there is still a long way to go)... When I step back and look at it afterwards, there are still many things that I am not satisfied with. After thinking about similar issues more and more, I gradually realized that a good work is composed of many aspects, such as color, layout, composition, style, details, etc. In the current Internet environment, as long as we have enough time, we can perfect our ideas. But in fact, it is not difficult for us to find that creativity in design work is the key to the success of design works. If we deviate from design creativity, all our efforts will be in vain.

Design creativity

This discussion does not rise to the level of theory. Every designer has his own unique creative method. These words are just some of my methods and understandings in my daily work, and I would like to share them with you.