Sample promotional plan letter

Sample promotional plan letterIt is a written planning text that uses the expression techniques of TV and movies to produce videos in a targeted manner to achieve publicity purposes. The purpose of the publicity plan is to establish the company's unique style and appearance and demonstrate its strength. The sample template of the publicity plan is provided by Huajun Software Park for free download. The source file is in docx format, which is convenient for users to edit at any time.

Contents of publicity plan template

1. Creative outline: This is the first step to discuss and make decisions with decision-makers. Use concise words to clearly describe the theme, style and tone, content structure and presentation techniques of the promotional video. In order to ensure communication efficiency, it is best to write An outline in at least 2 directions.

2. Storyboard scripts: Based on different creative outlines, down to the specific shot duration, screen content, narration subtitles, soundtrack and sound effects, and packaging techniques, experienced decision-makers can basically know the rough outline of the film after reading the storyboard scripts. What does it look like? If you meet an inexperienced decision-maker, it’s best to match it with pictures. If you are capable, you can draw it by hand. If you are not, just look for pictures. Of course, hand-drawing and using substitute pictures have their own pros and cons. The key is whether you can respond accordingly. of talent.

3. Execution plan and budget: Based on the storyboard, list the required labor, time, equipment, materials and other related expenses.

Key points for writing a publicity plan sample

   1. Who should I show it to?

This is the first thing to understand before writing any promotional video copy. Who is the audience, their age group, occupation, family latitude, hobbies, spending power, and life cognition. In short, the clearer the audience's portrait, the better.

      2. What do you want to express?

This is very important. If you want to make a promotional video for a company, you want to highlight the company’s good products, its large scale, its integrity, its good prospects, its strong backend, and its working atmosphere.

3. What is the mood of the promotional video?

Do promotional videos also need emotions? Of course, the most important thing for a promotional film is emotion. If there is no emotion, your promotional video is just a video material made up of text, light and shadow, or even video garbage. People are watching the promotional video. After all, the words and pictures that can be remembered are very, very limited, especially copywriting. After reading it, my mind often goes blank, but the emotions can be remembered.

      4. Unexpected event settings for promotional video production

Every promotional video should be like a story, with a cause, process, climax, and result. The plot design determines the production of this promotional video.

   5. Media

The production of each promotional video only accounts for 20% of the release of the promotional video. The other large part lies in distribution. Through what channels and how to distribute the film, this is a very important link.

      6. Cost

The details of all expenses incurred during the activity should be clearly listed.

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The publicity plan template is a free template. You can download the source file for you to edit, modify and replace. Huajun Software Park also providesExhibition planning plan,Event planning sampledownload.