Douyin tests paid short videos: expanding from the field of short dramas to all categories of knowledge and entertainment

Author: Huajun Information Date: 2023-11-16

On November 16, Douyin began to test payment for short video content. That is, when users watch creators’ content, some content needs to be unlocked by paying to watch all of it. The scope not only includes short dramas that have been tested for payment before, but also extends to almost all categories of content such as knowledge and entertainment. Users can pay for a single piece of content. It is worth noting that when watching paid videos, Douyin App will prohibit screen recording operations on mobile phones to protect the rights of creators. In addition, each user can log in to up to five devices to watch purchased premium videos.
It is very simple to activate paid short videos. You only need to follow two steps to complete. After uploading a video in the Douyin Creator Center, you will see the "Paid Video" switch option, and you only need to click to turn it on to use this feature. Officials stated that after the paid function is turned on, relevant content will have the opportunity to be displayed to users, and users can watch the complete video content after purchasing. However, during this process, the platform will charge a technical service fee of 30% of the total order amount and settle it with the author.

It should be noted that if you want to activate this function, you need to meet three conditions: first, there is no record of illegal account bans in the past 90 days; second, you must have no less than 100,000 fans; and finally, you need to complete Douyin real-name authentication. However, when browsing the paid videos that have been published, it is found that some bloggers do not have the required number of fans, but they can still publish paid videos.

Douyin tests paid short videos: expanding from the field of short dramas to all categories of knowledge and entertainment

Related articles

Hot recommendations this week More