"Xiaohongshu is broken" is the first hot search topic. Customer service responded: It is being processed as soon as possible.

From 12:00 to 13:00 on October 13, 2025, Xiaohongshu suddenly suffered a large-scale technical failure, and the topic "Xiaohongshu collapsed" quickly climbed to the top of Weibo's hot searches, triggering widespread attention and discussion among users across the entire network. According to feedback from multiple parties, this failure showed obvious regional differentiation characteristics. The entire network was not affected simultaneously, and only some users experienced functional abnormalities.

Judging from user feedback and platform monitoring information, the core of the failure is concentrated in three major categories of problems: First, content loading is abnormal. After most affected users open the Xiaohongshu App, the page continues to freeze and cannot be refreshed. Pictures, note text and comment areas are all displayed blank, and prompts such as "The road ahead is crowded, please try again later" and "Network connection abnormality" frequently pop up. Second, login and account functions are disordered. Web users are forced to disconnect and cannot log in again by scanning the code. Some mobile users are automatically logged out of their accounts. "Login information has expired" reminders, and even exceptions such as clearing of like data and invalid blocking operations; third, the creator function is paralyzed and the "Creator Center" entrance of the platform cannot be entered normally, resulting in bloggers being unable to accept commercial cooperation orders and view content data, which directly affects the content release and operation rhythm during the peak traffic period at noon.

After the failure occurred, Xiaohongshu’s official customer service took the lead in responding on the social platform at about 12:30, saying that it had received feedback from users about abnormal functions, and the technical team was urgently investigating and handling it, and deeply apologized for the bad experience it had caused to users. As of 15:00 that day, the customer service update response confirmed that the core services of the platform have been basically restored. Users who still have problems are recommended to try restarting or refreshing the app. However, as of 18:00 that day, sporadic users still reported problems such as delayed image loading and slow response of some buttons, and had not fully returned to normal status.

It is worth noting that this is not the first time Xiaohongshu has experienced technical failures in 2025. In February this year, the platform caused complaints because "users were unable to view their personal homepage and comment area." At that time, the official attributed the cause of the failure to "some users did not upgrade to the latest version." However, this time the official directly admitted the "technical failure" and shortened the response and repair cycle. As of press time, Xiaohongshu has not publicly disclosed the specific technical reasons for the failure, nor has it mentioned whether compensation measures will be introduced for affected users.

From an industry perspective, 12:00 to 14:00 is the peak of user activity on lifestyle platforms. Sudden failures during this time period have a greater impact on user experience and platform business operations. During this failure, many users reported on social platforms that "at first they thought it was a personal device or network problem. After repeatedly checking WiFi and 4G, they discovered that it was a platform failure." Some creators were worried that "missing the traffic peak caused content exposure damage." It remains to be seen how the subsequent platform will optimize its technical stability and establish a more complete fault warning mechanism.

This information comes from the Internet. If there is any infringement, please contact us to delete it~