After Apple announced that its new fiscal quarter revenue fell short of previous expectations, the company's stock price experienced a decline. At the same time, news that Apple's supply chain has been affected by the health incident has been repeatedly exposed, which may lead to the delay in the release/marketing of many new products including "iPhone 9", iPad Pro 2020 and even iPhone 12.

Seemingly feeling the need to respond, Apple CEO Cook posted on Weibo this morning, stating, “As we welcome employees and customers back and work with our supplier partners to resume work safely and smoothly, we have been adhering to our commitment to where we are. The commitment of many communities in China.”

Cook also said, "To contribute to their efforts, Apple is doubling its donation to support immediate relief efforts and the long-term recovery of entire communities. We are with you."

In fact, the first thing Apple emphasizes is that the Apple Store is back in business. Information on the official website shows that since the Apple Store in Beijing reopened on February 14 (from 11 a.m. to 18 p.m.), some Apple Stores in Chengdu, Dalian, Guangzhou, Qingdao, and Shanghai have also reopened. Apple requires people to go to Apple Stores are required to undergo temperature monitoring and consciously wear masks.

In addition, Cook also hinted that supply chain partners are resuming work in an orderly manner to ensure R&D and production work.