Marketing plan sample

Marketing plan sampleIt is a sample template of a written plan developed by the company based on its own marketing goals. The marketing plan template achieves profitability by being suitable for the market, consumer groups, and product operations. The free download of the marketing plan template is provided by Huajun Software Park. The source file is in docx format, which is convenient for users to edit at any time.

Marketing plan sample introduction

The marketing plan template refers to a comprehensive marketing plan that will be based on the product, with the brand as the core, market as the guide, strategy as the goal, and interactive marketing as the focus. In the context of the new marketing method based on the international Internet, the entire project relied on the Internet as the communication carrier, with the brand planning plan as the core guiding goal, and brand marketing and brand promotion as the means.

Marketing plan sample elements

1. Market positioning: We should choose suitable consumer groups and target markets based on our products: (1), high-end market, used for product image; (2), mid-range market, used for sales of main specifications; (3) ), low-end market, used to gain the right to speak and increase consumer awareness and product visibility;...

​​ 2. Product pricing principles: high-end products are set at sky-high prices to increase their influence; mid-range products are set at real prices to truly enter the market and increase sales; low-end products are set at low prices, and capital-guaranteed operations occupy the market, expand visibility, and seize market share.

​ ​ 3. Channels: mainly channels, channel assistance, dealer franchise, agent discounts, the same price at retail terminals, low-price dumpers will have their operating rights cancelled.

4. Communication methods: Use high-end media (CCTV, etc.) for image promotion, general media (provincial level) for product promotion, mass media (municipal level) for detailed introduction of product promotion, and general media (malls, stores, posters) for promotional promotion. .

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The marketing plan template is a free template. You can download the source file for you to edit, modify and replace. Huajun Software Park also providesMarketing plan sample,Marketing activity planning plan sampledownload.