Marketing activity planning plan sample introduction
Marketing activity planning plan sample is based on the marketing goals of the enterprise, through the enterprise's design and planning of the enterprise's products, services, creativity, prices, channels, and promotions, thereby realizing the exchange process between individuals and organizations. Marketing planning must first determine the marketing concept, followed by planning based on the marketing concept.
Marketing event planning plan sample elements
Overall analysis of market characteristics, industry analysis, competitor analysis, consumption trend analysis, and sales status analysis.
SWOT analysis of this product or company, strengths, weaknesses, opportunities, and threats.
PEST analysis of the entire environment, policy, economy, society, and technology.
Marketing strategic planning, market tipping point, market layout, leading operation ideas, operation model, market entry and operation ideas and design.
Marketing tactical planning, product strategy, product positioning and segmentation, price strategy, channel strategy, channel selection, channel expansion sequence.
A summary of promotion ideas and detailed promotion and promotion plans, launch channel promotion plan, launch terminal promotion plan, media promotion layout, and later promotion follow-up plan.
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The marketing activity planning plan sample template is a free template. You can get the source file by downloading it, which can be edited, modified and replaced by you. Huajun Software Park also providesSkills Competition Planning Plan Sample,Business Negotiation Plan Sampledownload.
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