little red book

Xiaohongshu appBringing you a brand new interface, more fashionistas have settled in, and bring massive amounts of content to users every daymerchandisePlant grass to bring more high-quality, satisfactory and humane productsshoppingExperience, Huajun Software Park provides you with the latest version of Xiaohongshu app to download, come and experience it!

Xiaohongshu 2025 Double Eleven: content-driven + buyer ecology, direct spot sales and live broadcast innovation

Event time: October 11th - November 11th, cancel the full discount and get an immediate discount of 15% or more (starting at 15% off). Core gameplay:

Key items and limited-time subsidies:

The platform selects high-potential products to enter the "limited-time subsidy" fixed channel and enjoy full-scenario traffic support and additional subsidies. A single popular product can receive up to 300,000 exposures.

Expansion of the buyer ecosystem: Creators with more than 1,000 fans can apply to become buyers. The product selection center covers beauty, home furnishing, fashion and other categories, with a commission rate of up to 30%.

Live broadcast incentives and stamp collecting gameplay:

Store broadcasting tiered incentives: weekly turnover growth ≥10% can get 3K-8K exposure, growth ≥50% can get up to 40,000 exposures; new merchants can get traffic cards by reducing the cold start task to weekly GMV ≥3K.

Users collect "stamps" by watching different live broadcast rooms and redeem official gifts (such as free coupons, brand gift boxes), and 20% of participants completed purchases during the stamp collection process.

Content and Marketing Innovation:

In the note field, multiple product notes are posted every day, with a single article receiving up to 100,000 impressions; combined with the topic of "Once a Year Shopping Carnival", the total incentive for high-quality notes reaches 500,000 impressions.

Upgraded promotion tools: AI keyword expansion and targeted reaching of new customers (users who have not purchased in 180 days) improve conversion efficiency, and the new customer plan increases the proportion of new customers by 22%.

Key nodes:

October 11th - 18th: Spot sales are on sale, and buyers’ exclusive coupons of “50 off for purchases over 300” will be issued at 10:00 and 16:00 every day.

November 1st - 11th: Live broadcast carnival week, leading buyers jointly launched the “0 yuan lottery + full gifts” with the brand, and the stamp collection activity reached its climax.

Xiaohongshu FAQ

How does Xiaohongshu make money?

communityOperation. Users can establish relevant communities based on their own interests and expertise, improve community activity and user stickiness by publishing high-quality content, organizing activities, providing services, etc., and then promote products or services in the community.serviceachieve profitability.

Good experience. Novice bloggers can choose what they likeProducts, write down your true feelings, and try out big-name products for free in this way.

Small list with goods. When the number of fans reaches 1,000, you can activate the small list delivery function by posting in notes orLive broadcastPromote products to earn commissions.

Brand collaboration. Bloggers can receive advertising through Dandelion, Xiaohongshu’s official platform, through cooperation with brands.promotion, from which advertising commissions are obtained.

Deliver goods live. Users can promote products through live broadcasts, achieve sales and earn profits.

Open a potato shop. Users can open their own online stores to sell physical products or provide services, such as courses, payment for knowledge, etc.

Draining private domain for monetization. Users can attract traffic through Xiaohongshu and guide precise target customers to other platforms or offline physical stores.

Bringing goods with pictures and videos/bringing goods with videos. When the number of fans reaches 1,000, users can post pictures, texts or videos on Xiaohongshu to promote products and earn commissions.

Account monetization. When an account accumulates a certain number of fans, users can make profits by selling the account.

Distribute notices on behalf of others. Integrate blogger resources and advertiser resources to help merchants publish business order announcements and earn commissions and price differences.

Create private domain traffic. Create private domain traffic on Xiaohongshu, sell high-priced products and services or conductE-commerceDistribution.

Make a product number. When an account reaches a certain number of fans, it can be monetized by selling the account.

Pay for knowledge. Users can summarize their own experience and knowledge and design courses inlittle red bookSell online or sell products through live streaming.

How to open a store on Xiaohongshu?

1. Register a Xiaohongshu account:

First, you need to register aAccount number. If you already have an account, you can log in directly.

2. Complete account information:

After successful registration, complete your personal account information, including avatar, nickname, personalized signature, etc. for easy follow-up.shopreview and operation.

3. Understand platform rules and policies:

Before opening a store, read Xiaohongshu’s merchant entry guide and related policies in detail to ensure that you understand the operating rules of the platform and avoid illegal operations.

4. Apply to open a store:

After understanding the platform rules, you can enter XiaohongshuMerchantCenter, click "Apply to open a store" and fill in the relevant information to submit the application.

5. Submit qualification certificate:

According to the store category you selected, submit the correspondingQualificationProof. Here are some common qualification requirements:

business license

Organization code certificate

tax registration certificate

How to promote Xiaohongshu?

1. Use Xiaohongshu community advertising:

Through the paid advertising services provided by the Xiaohongshu platform, we can accurately locate target user groups and increasetrafficand exposure.

Paid advertising can guide users to the brand's official website or Xiaohongshu store, thereby increasing conversion rates and sales.

2. Publish valuable content:

Share original content such as personal experiences,ProductsReviews, matching suggestions, etc. attract users to read and pay attention.

Combine popular topics on Xiaohongshu, such as fashion, beauty, life, etc., to capture users’ interests and needs.

3. French fries promotion:

French fries is Xiaohongshu’s official traffic diversion tool, which can be accessed throughpayFor a certain fee, your notes can get more traffic and exposure.

Depending on the characteristics of different accounts and content, the effectiveness of French fries promotion will vary.

4. Amateur notes:

Using amateur notes for promotion is relatively cheap and has high conversion efficiency.

Human notes are more authentic and will not give users a strong sense of commercialism.

5. Experts plant grass:

Cooperate with influential experts to increase brand awareness through their recommendations and quickly capture the market sharemarket.

You need to pay attention to choosing high-quality experts and avoid cooperating with low-quality experts.

6. Joint activities:

Cooperate with other brands or Xiaohongshu self-media to hold joint events to increase exposure and attention through mutual promotion.

7. Keyword optimization:

When publishing content, optimize keywords, including titles, content, andlabel, make sure it's relevant to the brand or product.

Improve your content’s ranking in search results and increase exposure opportunities.

8. Create engaging content:

Produce high-quality and valuable content, such as life aesthetics, beauty and skin care,FashionMatch, etc. to attract users’ attention.

9. Make reasonable use of KOL:

Cooperate with KOLs such as well-known Internet celebrities and beauty bloggers to use their influence to promoteProductsor services.

10. Do a good job in interaction and user feedback:

Respond to users' comments and private messages in a timely manner to improve user satisfaction and loyalty.

How to open a store in Xiaohongshu?

Search "Little Red Book" on Baidu, look for the official Xiaohongshu website with the "official" logo in the search results, and click to enter the homepage of the official website to avoid accidentally entering third-party informal platforms.

In the top navigation bar of Xiaohongshu's official website homepage, find the "Investment and Cooperation" option and click it to enter the exclusive page for investment and cooperation.

After jumping to the investment cooperation page, among the cooperation types displayed on the page, accurately select the "Third-party Merchant Settlement" entrance, and click to enter the main page of the merchant settlement process.

If you have not registered a Xiaohongshu merchant account before (note the distinction between personal user accounts), you need to click the "Register" button on the page and enter your personal or corporate email address to complete the initial account registration operation.

After submitting the registration information, the Xiaohongshu system will automatically send the initial login password of the account to the registration email you filled in. Please check it.

Open the email you used for registration, look for the password notification email sent by Xiaohongshu in your inbox (if not found, check the spam folder), check and record the initial login password.

Return to the registration interface for Xiaohongshu merchants, click the "Return to Login" button at the bottom of the page to switch to the account login page.

In the login interface, enter the email address (i.e. username) used during registration and the initial password obtained from the email address, and click "Login"; the system will further send a verification code (perhaps via SMS or email). Enter the correct verification code to complete the login.

After successfully logging into the merchant backend, first carefully read the "Xiaohongshu Merchant Registration Rules" to ensure that you understand the platform rules and requirements. After confirming that you have no objections, click "Next" to enter the viewing page of the Xiaohongshu Merchant Registration Manual.

The settlement manual contains key information such as detailed qualification requirements, process instructions, etc. You can click the "Download Manual" button on the page to save it locally for subsequent reference. If you have fully understood the settlement requirements and have no questions, directly click "Start Occupation" to enter the information filling process.

Follow the prompts on the page and fill in the corresponding registration information by category (individual merchants need to provide identity qualifications such as ID cards, and corporate merchants need to provide business licenses, public accounts and other corporate qualifications), verify that the information is correct and then submit it for review; after passing the review, sign an electronic cooperation contract online according to the system guidelines, and pay the corresponding amount of merchant deposit as required by the platform. Once all operations are completed, the settlement is successful and Xiaohongshu store operations can be officially launched.

little red bookSoftware introduction

Xiaohongshu is the world’s leading lifestylecommunity, with the concept of "marking my life", has more than 300 million monthly active users, and its core users are women aged 18-35, covering beauty, fashion, travel, home furnishing and other fields. The platform takes real UGC content as the core and forms a "community +E-commerce” Closed loop, users can share notes, discover good items and purchase them directly.

little red bookSoftware features

Real grass planting ecology

70% of users rely on real notes for decision-making, with an average of 5 million being generated every dayOriginalContent, covering more than 90% of life scenes.

In 2025, “AI-assisted creation tools” will be launched to help brands generate content that conforms to the platform’s tonality and improve grass planting efficiency.

Technology empowered experience

AR makeup try-on: Scan beauty products to trigger a virtual makeup try-on and preview the effects (such as lipstick, eye shadow) in real time.

Object scanning: Just take a picture of the product to identify the brand, price and related notes, shortening the “planting-purchasing” path.

AI search assistant "Dandian": supports taking pictures to ask questions, aggregates the experience of the entire network and generates video answers, serving more than 1 million users per day.

Security governance upgrade

In 2024, 4.92 million fraud-related accounts were disposed of, 94.3% of fraud behaviors were proactively intercepted, and the number of fraud reports dropped by 60%.

A "risk location" reporting hotline was launched, which handled a total of 350,000 notes on dangerous attractions and collaborated with users to discover 112 new risk points.

little red bookCore functions

content creation

Support graphics, text,short video,Live broadcastRelease in multiple forms, AI recommends tags and hot topics, lowering the threshold for creation.

A new “voice note” function will be added in 2025, allowing users to quickly generate content through voice input.

social interaction

Live streaming, interaction in the comment area, fan group chat, and real-time communication between experts and users.

The average number of daily participations in topic challenges exceeds 2 million times, such as #春日atti#, #campingstrategy#, etc.

E-commerce closed loop

The mall covers beauty, maternal and infant, home furnishing and other categories, with more than 50,000 official brand stores.

Chengfeng platform integrates live broadcast,Notes, advertising resources, e-commerce GMV will increase by more than 200% year-on-year in 2025.

marketing tools

Dandelion Platform: The brand officially cooperates with experts, and will have more than 400,000 creators in 2025.

Focusing platform: precise advertising placement, support for click-through/concession delivery fees, and conversion rate increased by 30%.

Xiaohongshu web version entrance introduction

The official core entrance of the Xiaohongshu web version is https://www.xiaohongshu.com/explore. There is no need to download the client. You can access it by opening a mainstream browser. If you are not logged in, you can directly browse public pictures, texts, video notes and comments. Login supports mobile phone scanning or mobile phone number verification code verification. Creators and corporate users can also enter the creation center or professional backend through a dedicated entrance. The web version adopts a dual-column waterfall flow layout, adapts to switching between light and dark modes, and supports interactive operations such as likes, collections, and comments, as well as shortcut key browsing. Creators can upload materials in batches, manage notes, and view data. Ordinary users can efficiently explore diverse content such as life, beauty, and travel on a large screen. They can also jump to product purchases to achieve multi-end data synchronization, taking into account both browsing and creation needs.

Xiaohongshu update log:

1. Fixed BUG, the new version has a better experience

2. Some pages have been changed