Marketing plan sample

Marketing plan sampleIt is a written report of the company's marketing plan for future goals. A sample marketing plan can help companies make written plans based on product features and market conditions based on actual conditions. Free download of marketing plan template is provided by Huajun Software Park. The source file is in docx format. You can edit it after downloading.

Marketing plan sample introduction

1. Principles for writing a sample marketing plan letter

In order to improve the accuracy and scientificity of writing a plan, we should first grasp several main principles for its preparation.

1.Clear levels. Prepare a plan based on logical thinking. First, explain the planning background, analyze the current market situation of the product department, and then drag out the overall purpose of the planning center; secondly, elaborate on the specific planning content; and again clearly propose countermeasures to solve the problem.

2. Highly targeted. The purpose of planning is to solve problems in corporate marketing, grasp the core issues to be solved, conduct in-depth analysis, and propose feasible countermeasures.

3. Strong operability. The planning book prepared is for users to guide marketing activities, and its operability is very important. No matter how good the business is, there is no value in the idea of ​​a solution that cannot be implemented. It is not easy to operate, it will inevitably consume a lot of people, money and materials, the management is complicated, and the effectiveness is low.

4. Creative and novel. It requires new “ideas” (creative ideas), new content, and new expression techniques to give people a brand new feeling. Novel ideas are the core content of the planning book.

2. Steps for formulating a marketing plan template

The formulation of chain operation marketing planning plan should be carried out in accordance with the following steps:

​ ​ 1. Determine the target topic. Determine the planned target theme within a certain time and space range, and strive to have a clear theme and highlighted key points.

​​ 2. Collect information. Collect information in a variety of ways around the target topic.

3. Investigate the market situation. Focus on the target theme, conduct comprehensive market research and master first-hand information.

4. Organize information. Comprehensive market research first-hand information and ready-made second-hand information are compiled into useful intelligence on the target topic.

5. Propose specific ideas. Propose new ideas for marketing planning based on actual needs.

6. Choose feasible options. Turn ideas that fit the target theme into specific execution plans.

7. Formulate implementation details. According to the selected plan, various functional departments and tasks are allocated in detail, implemented separately, and monitored according to the schedule and budget.

8. Develop inspection methods. Propose detailed and feasible inspection methods and evaluation standards for the planned plan.

Marketing plan sample shortcut keys

CTRL+O Open

CTRL+P print

CTRL+A Select All

CTRL+[/] Set the size of the text (when the target is selected)

CTRL+D font setting (when the target is selected)

CTRL+G/H Find/Replace;

CTRL+N delete the full text;

CTRL+M left margin (when the target is selected);

CTRL+U draws an underline (when the target is selected);

CTRL+B bold text (when the target is selected);

CTRL+I italic text (when the target is selected);

CTRL+Q Align both sides (no first line indentation), (when the target is selected) or place the cursor at the end of the target text, you can also operate

CTRL+J Align both ends (same operation as above)

CTRL+E Center (same operation as above)

CTRL+R Align right (same operation as above)

CTRL+K insert hyperlink

CTRL+T/Y can indent the first line (move the cursor to the end of the paragraph where this operation is required, or select this paragraph for operation)

The editor recommends:

The marketing plan template is a free template. You can download the source file for you to edit, modify and replace. Huajun Software Park also providesMarketing activity planning plan sample,Marketing plan sampledownload.