The new version of Ele.me APP is officially launched. The color of the blue icon has become lighter, and the words "Not only food delivery" have been added below.

Interestingly, not long ago, Alipay deepened the blue color of its APP. Alipay announced that it would comprehensively "transform" and upgrade from a financial payment software to a digital intelligent open platform.

In the new version of Ele.me APP, the new "Foodie Card" will become Ele.me's new membership system. Users who place orders on Ele.me will accumulate "Foodie Beans", which can be exchanged for red envelopes and merchant coupons.

Users who have both super members and the new version of the foodie card will be upgraded to the "super foodie card" with richer rights and interests.

The new version of the APP will also significantly increase content interaction and personalized recommendations, and launch a content platform called "Zhenxiang", which includes food pictures and short video live broadcasts.

At the same time, the food delivery channel and the "Nearby Recommendations" column have been completely redesigned to make recommendations for merchants and products more intelligent.

Previously, on July 10, Ele.me announced a comprehensive upgrade from a food delivery platform to a lifestyle service platform. This upgrade covers four major aspects: from food delivery to providing all-round services in the same city, personalized recommendations, and content-based interaction. , Membership system upgrade.

Ele.me said that in addition to retail products such as fresh milk, maternal and infant toys, cosmetics, books and stationery, and sports equipment, nail art, beauty, housekeeping, cleaning and other items will also be delivered to your doorstep.

Ele.me also launched for the first time a new service called "order as you like". When users order fresh milk and other takeaways, in addition to instant delivery, they can also enjoy periodic delivery, with options of 7 days, 15 days, or 30 days.