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Hongguo’s free short drama is a short drama product launched by Douyin Group in 2023. It attracts users with free massive content, covering a variety of genres such as romance, sadomasochism, etc. In August, the independent app was launched. It was briefly launched as a paid membership and then became completely free, and monetized through advertising. The number of users has grown rapidly, with daily active users reaching 5 million and monthly active users exceeding 20 million. Launched the "Fruit Burning Project" to support the creation of high-quality short plays and provide financial and traffic support. The business logic is to use free content to attract users and make money through advertising and copyright cooperation.
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