Competitive product analysis report sample

Competitive product analysis report sampleIt refers to a written reference material that conducts a comparative analysis of competitors' products from multiple aspects. The competitive product analysis report sample focuses on the construction of competitive product data structure and competitive product analysis management. The free version of the competitive product analysis report sample is provided by Huajun Software Park for you to download. The source file is in docx format, which is convenient for users to edit the content by themselves.

Main methods of competitive product analysis report sample

(1) Objective analysis

That is, from competitors or market-related products, delineate some angles that need to be investigated and derive the real situation. At this time, there is no need to add any personal judgment. Facts should be used to speak, and the market layout, product quantity, and sales situation should be mainly analyzed. , operation conditions, detailed functions of the product, etc.

(2) Subjective analysis

This is a conclusion close to user process simulation. For example, you can list the advantages and disadvantages of the other store and the products you sell, or the advantages and disadvantages of competitors' products and your own products based on facts or personal emotions. This kind of analysis mainly includes: user process analysis, product advantages and disadvantages, etc.

(3) Competitor sales product category analysis

The product category sales data of competitors and surrounding stores have very important reference value for product sales. For example, a store that sells fashionable casual clothing brands has a wide range of product categories, and next door there is a professional denim brand store with a positioning that is completely consistent with its own. At this time, your own denim clothing sales will definitely be affected, so in order management, you must avoid denim styles that are similar to them, choose denim styles that are somewhat different from them, and reduce the order quantity of denim clothing.

(4) Competitor promotion investigation and analysis

The promotions of competitors and surrounding stores have a great impact on one's own sales, which is particularly prominent in today's department store sales. There used to be two adjacent department stores with similar positioning. During the holiday promotion war, mall A formulated a campaign of "160 off for purchases over 400, and 320 off for purchases over 800." Mall B immediately formulated countermeasures after receiving this information—— "160 off for purchases over 400, 180 off for purchases over 600, and 320 off for purchases over 800." These two seemingly identical promotional activities gave Mall B a great victory in this event, because although the intensity of their activities was exactly the same, most of the clothing tags in the mall at this time were priced between 600 and 700 yuan. time, which gives shopping mall B’s activities more advantages. This has to be said to be the result of investigating competitors' promotional plans.

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The competitive product analysis report sample is a free template. You can download the source file for you to edit, modify and replace. Huajun Software Park also providesData analysis report sample,Project application letter sampledownload.