Real estate marketing plan sample

Real estate marketing plan sampleIt is a text of a written plan developed by the real estate industry to achieve certain marketing goals. The free download of the real estate marketing plan sample is provided by Huajun Software Park. The source file is in xlsx format. The real estate marketing plan sample can guide users' marketing and achieve profitability. For more free downloads of real estate marketing plan sample templates, please pay attention to Huajun Software Park.

Real estate marketing plan sampleStrategy

(1) Real estate marketing product strategy (Product)

1. Core products. It is the main service that buyers actually want to buy. For home buyers, what they need is a sense of family, security, and accomplishment.

2. Tangible products. Refers to the brand, features, style, quality, etc. that constitute real estate products.

3. Extended products. It is a variety of services attached to tangible products, such as property management, ensuring the provision of public facilities, etc.

(2) Real estate marketing price strategy (Price)

(1) Market comparison method. Directly compare the assessed real estate with similar real estate transaction cases in the corresponding market, and make appropriate adjustments or corrections to the resulting differences to obtain the fair market value of the assessed real estate.

(2) Cost method. The price of the real estate subject to valuation is calculated based on the sum of all necessary expenses required to develop or construct the real estate subject to valuation or similar real estate, plus normal profits and tax payable.

(3) Income method. The normal net income of the expected future periods (usually years) of the real estate subject to valuation is converted into the present value at the time of valuation, and the sum is calculated to obtain the price of the real estate subject to valuation.

(4) Residual method. The expected post-development value of the appraised real estate will be deducted from its expected normal development expenses, sales expenses, sales taxes and development profits, and the price of the real estate subject to appraisal will be determined based on the remaining amount.

(3) Real estate marketing channel strategy (Place)

(4) Real estate marketing and promotion strategy (Promotion)

1. Advertising

2. Business promotion

3. Personnel promotion

4. Public relations

Real estate marketing plan sampleshortcut key

CTRL+O Open

CTRL+P print

CTRL+A Select All

CTRL+[/] Set the size of the text (when the target is selected)

CTRL+D font setting (when the target is selected)

CTRL+G/H Find/Replace;

CTRL+N delete the full text;

CTRL+M left margin (when the target is selected);

CTRL+U draws an underline (when the target is selected);

CTRL+B bold text (when the target is selected);

CTRL+I italic text (when the target is selected);

CTRL+Q Align both sides (no first line indentation), (when the target is selected) or place the cursor at the end of the target text, you can also operate

CTRL+J Align both ends (same operation as above)

CTRL+E Center (same operation as above)

CTRL+R Align right (same operation as above)

CTRL+K insert hyperlink

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