CCTV news: During the first long holiday in 2024, order data from many travel platforms hit a new high for the same period. Analysts believe that the various New Year's Eve activities and consumption-promoting policies in various places have continued to drive the development of the tourism economy and made a good start for the tourism consumption market in 2024.
135 million domestic tourism trips were made during the New Year’s Day holiday
According to calculations by the data center of the Ministry of Culture and Tourism, during the New Year's Day holiday in 2024, there will be 135 million domestic tourism trips across the country, a year-on-year increase of 155.3%, and a comparable increase of 9.4% over the same period in 2019. Domestic tourism revenue was 79.73 billion yuan, a year-on-year increase of 200.7% and an increase of 5.6% over the same period in 2019.
Travel platform business booking volume hits record high for the same period in history
During New Year’s Day, urban and rural residents have a strong desire to travel. Platform data shows that the popularity of New Year’s Eve travel has increased nearly ten times compared to 2023. Bookings for hotels, air tickets, train tickets, scenic spot tickets, cars and other services all hit a record high for the same period in history. Among them, ticket bookings for scenic spots increased by 302% year-on-year, an increase of five times compared with the same period in 2020. Among tourists, the participation of middle-aged and elderly groups, rural residents, and residents of small and medium-sized cities has increased.High, significantly affecting the main trend of the holiday tourism market.
Relatives and friends have more group outings, and the cultural atmosphere is strong
There is an increasing trend of family, relatives and friends traveling together. The cultural atmosphere is strong, and music festivals, concerts, New Year's Eve activities, etc. attract many tourists. This holiday season, major scenic spots and theaters in Hubei will launch various types of exciting performances. The Wuhan Happy Valley drone wishing light and shadow show turns New Year's wishes into fireworks, embellishing the night sky with stars. The Huanggang Dongpo Temple Fair Scenic Spot launched the immersive play "Xishui Flows to the West" to feast the eyes of tourists. In Shanghai, well-known domestic and foreign orchestras such as the Shanghai Symphony Orchestra and the Vienna Johann Strauss Orchestra took the stage one after another to perform for the music.A high-quality New Year’s Eve cultural feast is presented to music lovers.
Ice and snow themes become the main growth point of the cultural tourism consumer market
This winter, ice and snow themes have become the main growth point in the cultural tourism consumer market. Platform data shows that the number of ice and snow tour bookings during the New Year's Day holiday increased by 126% year-on-year in 2023. Harbin, Changchun, Urumqi, Zhangjiakou, etc. are popular destinations for ice and snow tourism. Guangdong, Zhejiang, and Shanghai are the top three sources of ice and snow tourists. The three provinces have cumulatively contributed about 30% of the country’s ice and snow tourism bookings.
The number of domestic tourists is expected to exceed 6 billion in 2024
The analysis pointed out that the willingness of Chinese residents to travel in each quarter of 2023 will remain above 90%, setting a new high since monitoring records began. In 2024, the tourism economy will enter a new stage of prosperity and development with rational consumption expectations, growing investment confidence and accumulated innovation momentum. It is expected that the number of domestic tourist trips and domestic tourism revenue will exceed 6 billion and 6 trillion yuan respectively throughout the year.
