iQIYI iJOY Joy Club is a platform that brings together industry elites, discusses industry trends, and displays excellent content. Since 2015, iQIYI iJOY Enjoyment Club has been held for 7 consecutive years, attracting the participation of many guests from inside and outside the industry.
At previous Yuexiang conferences, iQiyi founder and CEO Gong Yu and other company executives, as well as guests from all walks of life, will discuss and share the latest entertainment content layout and brand marketing solutions. At the same time, this platform also showcases iQiyi’s achievements in content creation and technological innovation.
At the 2020 Yuexiang Conference, iQiyi released the "Kangaroo" tens of billions brand support plan to support the rise and long-term growth of new consumer brands with content, artists, and traffic resources. At the same time, Gong Yu, founder and CEO of iQiyi, also shared his views on content focus and technological innovation to promote the D2C model as the future development direction of the film and television industry.
At the 2021 Yuexiang Conference, iQiyi founder and CEO Gong Yu and other company executives discussed with many guests the trend of future content creation that needs to echo the mood of the times and respond to user emotions. At the same time, iQiyi has also released 260 high-quality content. In the future, it will use good stories and good experiences to accompany users and enrich their spiritual lives.
The 2022 iQIYI iJOY Enjoyment Conference was held in Hangzhou. Gong Yu, founder and CEO of iQIYI, Wang Xiaohui, chief content officer of iQIYI and president of Professional Content Business Group (PCG), and other guests attended the event.
At the event, iQiyi released the latest 235 content lists, including dramas, variety shows, movies, etc., and recommended some of the high-quality movies, TV series, and comics to its partners. Gong Yu said that iQiyi will adhere to long-termism and brand value, and use high-quality content and IP panoramic ecological marketing to help add value to the brand.
On September 21, 2023, iQiyi held the iJOY Enjoyment Conference with the theme of “Youth-driven, Happy Travel” in Lijiang, Yunnan. At the meeting, iQiyi’s latest film list was released, with over 280 latest key projects, covering movies, variety shows, dramas, and entertainment industries. Gong Yu, founder and CEO of iQiyi, said that iQiyi will always pursue high quality and diversity in content creation. Wang Xiaohui, Chief Content Officer of iQiyi and President of Professional Content Business Group (PCG), believes that in the past few years, content creation has profoundly observed the changes in public mentality. Today, works that can resonate with the audience must be true to the story. In ordinary people, it falls in every specific role.
iQIYI iJOY is an important platform to showcase and promote entertainment content innovation. It is also a grand event that brings together industry elites to discuss industry trends and share the latest solutions.
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