The delivery range of Ele.me stores is very important to takeaway merchants, as it directly affects their own marketing plans and profitability. So, can it be modified by themselves? I believe many merchants are not very clear about the details.
Setting process:
First of all, the editor needs to remind you whether all merchants can customize the settings. The qualification for this is whether it is self-delivery. Only merchants who choose self-delivery can modify the delivery range. This has to mention the five delivery methods officially provided by Ele.me. See the picture below for details:
1. Platform BD modification
The delivery ranges of the four methods of exclusive delivery, dual-platform delivery, platform express delivery, and crowdsourcing have certain limitations. They can only be set by the platform BD (brand promotion manager) for merchants, so at this time, contact the BD personnel. A good relationship is very important! As long as there are reasonable reasons and a win-win delivery plan for the merchant and the Ele.me platform, I believe Ele.me BD will not refuse it.
2. The merchant can modify it by himself
Log in to the Ele.me merchant version, click to enter the [Restaurant Management] option, and in the delivery area settings, you can directly add a delivery area. If you want to modify it, just click the small circle on the color block and drag the outermost edge.
Scope determined:
However, it is not that simple to determine the optimal delivery range for merchants. Different categories have different requirements for delivery range. This needs to be based on the store's audience, actual product sales, and historical orders. Records, etc. are used to determine what kind of delivery range can ensure our largest order volume and highest revenue.
The general rules are as follows:
Fast food: 2-3km
Snacks and desserts: 3-4km
Lobster BBQ: 3-4km
Fresh fruits: 4-5km
Hot pot and other subdivisions: more than 5km
The delivery range of some special Korean and Japanese cuisines and other stores with a small audience needs to be carefully determined, otherwise the order will definitely be insufficient.
The above is the relevant content that the editor specially collected for you on the Ele.me merchant version to reasonably delineate your own delivery territory and how to set the delivery range!
