Sales management system content
1. Determine sales targets and budgets according to the company’s strategic plan
2. Develop sales plans and corresponding sales strategies based on sales goals and budgets
3. Allocate relevant resources according to sales plans and strategies (including: establishing a sales organization and training sales personnel), etc.
4. Break down the company’s overall sales goals and budget and formulate personal sales targets for sales staff
5. Sales staff develop their own sales plans based on their own goals, budget and the company's sales strategy
6. Evaluate the effectiveness of the sales plan and the performance of the sales staff
Sales management system strategic plan
After the company determines the marketing strategy plan, the sales department needs to formulate specific and detailed sales plans accordingly in order to carry out and execute the company's sales tasks to achieve the company's sales goals. The sales department must clearly understand the business objectives of the company, the target market of the product, and the target customers. Only after having a clear understanding of these issues can they formulate practical and effective sales strategies and plans.
When formulating marketing strategies, various factors such as the market's operating environment, industry competition, the company's own strength and allocable resources, and the life cycle of the product must be considered. Based on the marketing strategy formulated by the enterprise, the sales department formulates corresponding sales strategies and tactics.
Based on the forecast sales targets and sales expenses, the sales department must decide the size of the sales organization. Sales staff's work arrangements, training arrangements, sales area division and personnel arrangement, sales staff's work evaluation and remuneration are all issues that the sales department must consider when formulating sales plans.
The sales plan must include the work assignments of the sales staff. Specific personnel must be assigned to be responsible for the sales work in each region. The sales plan must be specific and quantified, and it must be able to clearly identify the sales targets that each region or each salesperson needs to complete.
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