Basic content of market research plan sample
1.Title
The title of the market research plan is the title of the market research. The title must accurately reveal the main idea of the investigative report. The title should be simple, clear, highly summarized, and consistent with the text.
2. Introduction
The introduction is the beginning of the market research plan. It generally explains the purpose and significance of the market research, and introduces the basic overview of the market research work, including the time, location, content and objects of the market research, as well as the survey methods and methods used. This is a relatively common way of writing. There are also investigation reports that in the introduction first write the conclusions of the investigation, or directly raise questions, etc. This writing method can enhance the reader's interest in reading the report.
3. Main part
This is the main content in the market research plan and an important part of the theme of the performance survey report. The writing of this part directly determines the quality and effect of the investigation report. The main part should objectively and comprehensively describe the materials and data obtained from the market survey, use them to explain relevant issues and draw relevant conclusions; It is necessary to conduct in-depth analysis and comments on some issues and phenomena. In short, the main part must be good at using materials to express the theme of the investigation.
4.Ending
The main purpose is to form the basic conclusions of the market survey, that is, to make a summary of the results of the market survey. Some investigation reports also propose countermeasures for reference by relevant decision-makers.
Features of market research plan sample
1. Targetedness. Market research reports are one of the important basis for decision-making agencies to make decisions, and they must be targeted.
2. Authenticity. Market research reports must be based on reality and draw correct conclusions through objective analysis of real materials.
3. Typicality. There are two main points: First, scientific analysis of the materials obtained from the survey to find out the inherent laws that reflect market changes. Second, the conclusions of the report must be accurate and reliable.
4. Timeliness. Market research reports must reflect and answer new situations and new questions that arise in real economic life in a timely, rapid and accurate manner, highlighting the words "fast" and "new".
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