Contents of publicity plan template
1. Creative Outline: This is the first step to discuss and make decisions with decision-makers. It is necessary to use concise words to describe the theme, style and tone, content structure and expression techniques of the promotional video. In order to ensure communication efficiency, it is best to write an outline in at least two directions.
2. Storyboard scripts: Based on different creative outlines, down to the length of specific shots, screen content, narration and subtitles, soundtracks and sound effects, and packaging techniques. Experienced decision-makers can basically know what the film will look like after reading the storyboard script. If you meet an inexperienced decision-maker, it is best to add pictures. If you are capable, draw them by hand. If you are not, just look for pictures. Of course, hand-drawing and substitute pictures have their own pros and cons. The key depends on whether you have the corresponding talents.
3. Execution plan and budget: Based on the storyboard, list the required labor, time, equipment, materials and other related expenses.
Key points for writing a publicity plan sample
1. Who should I show it to?
This is the first thing to understand before writing any promotional video copy. Who is the audience, their age group, occupation, family latitude, hobbies, spending power, and life cognition. In short, the clearer the audience's portrait, the better.
2. What do you want to express?
This is very important. If you want to make a promotional video for a company, you want to highlight the company’s good products, its large scale, its integrity, its good prospects, its strong backend, and its working atmosphere.
3. What is the mood of the promotional video?
Does a promotional video also need emotions? Of course, the most important thing for a promotional video is emotion. If there is no emotion, your promotional video is just a video material made up of text, light and shadow, or even video garbage. When people watch a promotional video, the words and images they can remember are very, very limited, especially the copywriting. After reading it, the mind often goes blank, but the emotions can be remembered.
4. Unexpected event settings for promotional video production
Every promotional video should be like a story, with a cause, process, climax, and result. The plot design determines the production of this promotional video.
5. Media
The production of each promotional video only accounts for 20% of the release of the promotional video. The other large part lies in distribution. Through what channels and how to distribute the film, this is a very important link.
6. Cost
The details of all expenses incurred during the activity should be clearly listed.
The editor recommends:
The publicity plan template is a free template. You can download the source file for you to edit, modify and replace. Huajun Software Park also providesExhibition planning plan,Event planning sampleDownload.
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