People's Zhongke Internet content monitoring and sensitive content intelligent review platform

1. Main body introduction

People's Zhongke (Beijing) Intelligent Technology Co., Ltd. is an "artificial intelligence technology engine" platform jointly built by People's Daily and the Institute of Automation of the Chinese Academy of Sciences. It is also the only domestic company jointly established by People's Daily and the Chinese Academy of Sciences. It is an "Internet National team in the field of "content risk control and public opinion monitoring".

People's Science and Technology's "Internet content risk control and public opinion situation awareness" capabilities rely on the technical support of two national key laboratories, the "National Key Laboratory of Communication Content Cognition" of the People's Daily and the "Key Laboratory of Pattern Recognition" of the Institute of Automation, Chinese Academy of Sciences , can quickly and intelligently identify illegal and sensitive content in Internet text, pictures, videos, audio and other content, monitor online public opinion in real time, and output risk control reports. The artificial intelligence technology developed by the company won the second prize of the National Natural Science Award at the National Science and Technology Awards Conference in November 2021 (currently the highest domestic award in the AI ​​algorithm industry).

2. Core Competencies

People's Zhongke inherits the rich content review experience of national mainstream media such as People's Daily Online and integrates the top artificial intelligence technology of the Chinese Academy of Sciences to provide content inspection for cyberspace governance agencies, government and enterprise websites, major Internet platforms and commercial users. , public opinion monitoring, communication analysis, content risk control tools, and one-stop content risk control solutions for content aggregation. Help customers proactively warn and reduce content compliance risks, sense online public opinion trends, and effectively improve review efficiency and public opinion monitoring capabilities.

3. The main functions are as follows:

1. Quickly identify risk content and provide early warning.

Quickly identify illegal and sensitive content involving politics, terrorism, violence, pornography, etc. in images, texts, videos, and audios, and accurately locate, label, and interpret the illegal content. Types include news, information, short videos, live broadcasts, barrages, reviews, novels, games, forums, chat rooms, etc.

2. Short video website collection, original account big data collection mode

Solve the industry difficulties of video review, use the self-developed video content understanding engine to complete high-throughput audio and video content inspection and intelligent understanding, carry out account volume management, easily realize the identification of key content in massive videos, and reduce manual workload.

3. Lightweight and efficient artificial intelligence algorithm

With self-researched scientific and technological achievements (Second Prize of National Natural Science Award), it has greatly reduced the algorithm's dependence on computing resources and achieved rapid deployment and rapid response of service products.

4. Whole-network perception (cross-platform, cross-industry, including content posted by various websites, APPs, mini-programs, and full-platform accounts such as official accounts, video accounts, Douyin, Kuaishou, Weibo, etc.)

5. Real-time perception (the highest frequency can support scanning the entire network every 15 minutes)

6. Inspection and review of all types of data, including text, video, pictures, and audio.

7. Support custom audit/inspection objects

(1) In value-added services, various regulatory units are supported to customize audit/inspection object labels in all scenarios, greatly improving the capabilities, efficiency and timeliness of cyberspace governance.

(2) In conventional products, commercial users are supported to customize audit objects in some scenarios, realize independent risk control and pre-emptive risk control, and eliminate hidden dangers in advance.

8. Online public opinion monitoring and content dissemination analysis

(1) In conventional products, customers are given primary functions related to “me” public opinion and industry public opinion.

(2) In value-added services, customers can obtain higher-frequency public opinion monitoring and situation awareness services, and can conduct content dissemination analysis and traceability of specific content and objects on the Internet propagation path. In-depth customization and quick response based on user needs.

9. Network anti-infringement monitoring capabilities

Among the value-added services, we can provide network-wide anti-infringement monitoring services for commercial brands/public figures in the field of short videos, and monitor infringements against specific target objects in massive short video content (public figures/commercial brands/portrait rights/trademark rights/ reputation rights, etc.).

10. Self-service risk control toolbox

(1) Self-service review - User-created content can be submitted to the self-service toolbox for intelligent review before publication, and the system will automatically feedback the results to avoid the risk of content violations. Scenarios include graphic, text, audio and video content to be released by various media, content operation platforms, department website official accounts, MCN/brokerage companies and other institutions, promotional content produced by public figures and commercial brands, press releases, promotional videos, product copywriting, etc.

(2) Official Document Assistant - Intelligent proofreading and error correction of political-related texts written by government, enterprise, and self-media to avoid low-level mistakes

11. Inspection report service

The trial version of the inspection report is grandly launched, which can provide a single inspection report service for light needs and first-time customers at a highly discounted price.

The content manager version can provide regular inspection and regular inspection report services, and also supports some customized audit strategies.

12.Various delivery forms

At present, the delivery forms of product services include web version, mobile APP (temporarily only supporting Android phones), single service (inspection report), localized deployment, etc., to meet various customer needs.

4. Product specifications are divided into four types: inspection report version, content butler standard version, content butler PLUS version, and value-added services:

(1) Inspection report (trial version)

1. Applicable objects: First-time purchasers or users with light needs, a single inspection of the existing content of a single target.

2. Price: The special price is only 2,000 yuan, and the service is valid for 1 year.

3. Package data volume: 100,000 pieces of data can be inspected (one piece of data for every 300 words of text, one piece of data for every picture, one piece of data for every 5 seconds of audio, and one piece of data for every 3 seconds of video). The inspection report delivery time is about 5 working days.

4. Applicable scenarios:

(1) Government and enterprise websites, Internet business platforms, and self-media accounts independently conduct error correction and inspection of current and past data.

(2) Random inspections of key network management objects and content platforms by Internet regulatory authorities, other management agencies or law enforcement units.

5. How to use:

(1) After purchasing the service, the user will obtain a corresponding system account and can select the target inspection object and inspection parameters (such as data time period, etc.) in the system.

(2) Commercial users can choose to inspect the content published by self-operated websites and public accounts, video accounts, self-media accounts, Weibo accounts, Douyin Kuaishou and other Internet content platform accounts, self-operated databases, etc.

(3) Government and enterprise customers, such as regulatory or law enforcement departments, can also set focused Internet platforms/accounts for inspection.

(4) The system will automatically locate, label and interpret violation warning information. After the inspection is completed, an intelligent inspection report will be output.

(5) The trial version inspection report is generally delivered about five working days after the inspection.

(2) Content Manager (Standard Edition, PLUS Edition)

1. Applicable objects: regular users and moderate users.

2. Price: Standard version 39,800 yuan/year, PLUS version 59,800 yuan/year, incremental package 20,000 yuan/piece/year.

3. Package functions and data volume:

(1) Incremental content inspection: regular inspection, including inspection of sensitive and illegal content on designated sites and monitoring media inspection websites, and newly added content of all platform accounts (official accounts, Douyin, Kuaishou, Weibo, etc.)

1) Standard version users can set up 5 target URL sites or content platform accounts, and inspect 1,000 pieces of content every month (content mixed with graphics, text, and video can be counted as one piece).

2) PLUS version users can set up 10 target website sites or content platform accounts, and inspect 2,000 pieces of content every month (content mixed with graphics, text, and video can be counted as one piece).

3) Incremental package: PLUS version users can purchase an incremental package. Each increment includes 5 new inspection targets, 50 public opinion media, and 1,000 content inspections per month. Users who purchase incremental packages need to purchase a main account first, which is valid for one year until it is used up. The main account has expired and is not available for renewal.

(2) Public opinion monitoring and perception

1) Public opinion involving "me" - statistics of positive and negative information, weight ranking of the popularity of discussions on the entire network, analysis of netizens' emotions, and quick discovery of slanderous negative information.

2) Industry Public Opinion - Analyze and collect statistics through big data and AI customized industry-specific public opinion databases to discover and provide early warning for negative information that focuses on companies.

(3) Toolbox

1) Self-service review - User content can be submitted to the self-service toolbox for intelligent review before publication, and the system will output feedback results. This function supports uploading images, videos, audios, and texts.

2) Official Document Assistant - Intelligent proofreading and error correction of political-related texts written by government, enterprise, and self-media to avoid low-level errors.

4. System support: Provide APP client (currently supports Android phones) and WEB web page login methods. The standard version can be assigned 5 user login accounts, and the PLUS version can be assigned 10 login accounts.

5. Applicable scenarios

(1) Government and enterprise websites, Internet business platforms, and self-media accounts independently conduct regular error correction inspections of new content. Including new content released by various websites, APPs, mini programs, and accounts on all platforms such as public accounts, video accounts, Douyin, Kuaishou, Weibo and other platforms.

(2) Internet regulatory authorities, other management agencies or law enforcement units conduct regular inspections of key network management objects and content platforms.

6. Major discount: For a limited time, customers who have purchased the content manager service will be given a stock inspection, including 50,000 stock articles.

(3) Value-added services

1. Applicable objects: Aiming at in-depth users and meeting in-depth customization needs.

2. Price: determined according to customer needs and can be customized and developed. Please consult customer service before purchasing.

3. Package functions:

(1) Supports full-scenario custom audit/inspection objects (this item is only available for national agencies and departments)

(2) Online public opinion monitoring and content dissemination analysis

(3) Network anti-infringement monitoring capabilities

(4) Supervision and simultaneous inspection, and compliance inspections of target websites or content accounts based on the "Inspection Indicators for Government and Enterprise Websites and Government New Media"

(5) Exclusive content compliance solutions and expert risk control reports