Vancl Eslite Special Topics

Vancl Eslite is an e-commerce website founded by Chen Nian in 2007. Fancl was once popular, but it declined after 2011. The latest situation of Vancl Eslite is that its employees have shrunk from tens of thousands to a few hundred. Why did Vancl Eslite decline? Why did Vancl Eslite fail? Vancl's sales in 2010 were 2 billion. In order to prepare for the IPO, it set a sales volume of 10 billion in 2011. However, due to the rapid expansion of categories, high inventory and high debt, there was a risk of a break in the capital chain, so it had to reduce its scale. Later, Lei Jun invested some more money, so it didn't go bankrupt.
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Vancl Eslite Special Topics

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Vancl Eslite is an e-commerce website founded by Chen Nian in 2007. Fancl was once popular, but it declined after 2011. The latest situation of Vancl Eslite is that its employees have shrunk from tens of thousands to a few hundred. Why did Vancl Eslite decline? Why did Vancl Eslite fail? Vancl's sales in 2010 were 2 billion. In order to prepare for the IPO, it set a sales volume of 10 billion in 2011. However, due to the rapid expansion of categories, high inventory and high debt, there was a risk of a break in the capital chain, so it had to reduce its scale. Later, Lei Jun invested some more money, so it didn't go bankrupt.