At 10 a.m. on August 20, the first domestic AAA game "Black Myth: Wukong" was officially unlocked and launched online. This game, which was launched in February 2018, has finally been delivered to players around the world after six and a half years of development. The game's official Weibo posted: "Re-journey to the West · Today. "Black Myth: Wukong" is now unlocked on the PS5 / STEAM / EPIC GAMES STORE / WEGAME platform. Go westward and face your destiny!"
"3A" level games refer to stand-alone games with high quality levels. Their status is at the top of the world game market, just like the top of a pyramid. "Black Myth: Wukong" is a game created by Shenzhen Youke Interactive Technology Co., Ltd. It deeply explores the essence of Journey to the West culture and presents it to players in the form of stand-alone action role-playing. In the game, players will transform into "Man of Destiny", shouldering the important task of exploring the truth of ancient legends, and embarking on a journey to the West that is both challenging and amazing.
After the game was officially unlocked and launched on the same day, netizens were eager to get started, but they encountered a "long road to decompression": "The first difficulty of the Eighty-one Difficulties, starting to decompress" "It took longer than downloading" "Decompression interrupted my dream of the Great Saint" …
Breaking domestic game pre-sale record
A senior player who pre-ordered "Black Myth: Wukong" solemnly said: "My attention to this game ("Black Myth: Wukong") began a few years ago, and I have always been looking forward to its official release. Now this A wish finally came true." When asked why the game is so popular, the player gave the following explanation: "First of all, the 3A-level masterpieces I have come across with beautiful graphics and excellent quality have always been overseas games. There are few domestic games that can match it in terms of occupancy; secondly, this game is derived from the well-known mythological story "Journey to the West". I have high expectations for its adaptation, hoping that it will use a novel perspective and narrative method to create a new world for the audience. This classic story has been injected with new vitality. In addition, judging from the previously released trial video, the production level of this game has undoubtedly reached a very high level.”
In fact, before the game was officially released, the official account of "Black Myth: Wukong" had accumulated nearly 3.5 million followers on Station B.
On the evening of August 16, just four days before the release of "Black Myth: Wukong", the global game media's rating authority was lifted. One of the official review videos attracted more than 6.2 million viewers on Station B. It is particularly worth mentioning that IGN China gave the game a high level of recognition and gave it a perfect score of 10. At the same time, the well-known game manufacturer MiHoYo also expressed high praise for the game, calling it "a long-awaited success" in the domestic game industry.
At 10 a.m. on August 18, the domestic game "Black Myth: Wukong" officially started pre-loading.
Preloading is a common practice in the game industry. It means that in the days before the game is officially released, players can download most of the game data to their computers in advance, so that players can start playing the game as soon as possible after it is released, eliminating the need for Long download process.
Official download statistics released by Steam show that since the pre-loading of "Black Myth: Wukong" was opened, the bandwidth used by Steam downloads increased sharply in less than four hours, and reached a peak of 70Tbps at one point. This data set a new record for the highest download bandwidth usage on the Steam platform.
Compared with the widespread public attention, the sales performance of "Black Myth: Wukong" is even more impressive. According to the latest weekly sales list of the Steam platform released by Valve (August 6-13, 2024), the pre-order results of "Black Myth: Wukong" have ranked first in the world. Although Game Science has not officially announced specific sales data, according to estimates from multiple third-party authoritative organizations, since the pre-sale started on June 8, the cumulative sales of "Black Myth: Wukong" across all platforms have exceeded 1.2 million units. , the global pre-sales total exceeded 400 million yuan, which successfully broke the historical record of domestic game pre-sales.
Many companies announced holidays
The clearance process of "Black Myth: Wukong" takes a long time, so on the first day of its launch, many companies took special measures to support their employees' gaming experience.
Sichuan Muziyang Technology Co., Ltd. officially issued a notice on August 19, announcing that it will provide all employees with a day off on August 20, the day after the launch of "Black Myth: Wukong". The purpose of this move is to allow employees to devote themselves wholeheartedly to the game and enjoy the visual shock and gaming fun brought by "Black Myth: Wukong", and to encourage employees to share the excitement of this domestic masterpiece with colleagues and friends. moment. The company made it clear that this holiday initiative is a positive support and affirmation of the domestic game industry.
At the same time, game publisher Gamera Game also followed suit and announced a day off for all employees on August 20. In order to alleviate employees' possible discomfort due to work suspension, the company also decided to give each employee a digital deluxe version of "Black Myth: Wukong" as a token of encouragement and gratitude.
In addition, the well-known industry media "Game Tea House" also issued a relevant announcement, stating that in order to support employees to fully experience the charm of "Black Myth: Wukong", it has decided to provide employees with a half-day holiday on August 20. At the same time, in order to reduce the financial burden on employees, the company will also provide employees with the opportunity to reimburse the cost of the game to ensure that every employee can enjoy the game without any worries.
You need to sell 3 million copies to make your money back
Regarding the current high-profile domestic stand-alone game "top-tier", what is the design cost of "Black Myth: Wukong"? In this context, Feng Ji, the founder of Game Science Company (the producer of "Black Myth: Wukong"), clearly mentioned in a public interview: "Every player of "Black Myth: Wukong" plays games per hour. Experience, the development cost behind it is estimated to be between 15 million yuan and 20 million yuan. Our team estimates that the play time of the entire game will exceed 15 hours, and the actual development cycle is more than 1.5 times this expected time. Based on this estimate, the development cost of this game needs to be at least 400 million yuan.”
Currently, in the Steam China region, the pricing strategy of "Black Myth: Wukong" is: the standard version is priced at 268 yuan, while the digital deluxe version is priced at 328 yuan. Based on this price, Game Science needs to sell at least 3 million copies of the game to cover its cost investment. However, many players and industry experts have a positive attitude towards this. They believe: "The IP of "Black Myth: Wukong" combines the core elements of many hit games, including the super IP Sun Wukong, profound cultural heritage and excellent game production. Quality. Before this, the domestic 3A game market was still an underdeveloped area. Because the production of such games requires a lot of manpower, high costs and long-term investment, many companies prefer to pursue short-term profits. The emergence of "Wukong" has undoubtedly injected new vitality into this field, indicating that more high-quality domestic 3A games will emerge in the future."
The stock price is rising and all boats are rising, and joint-branded peripherals are short-selling
The widespread influence of "Black Myth: Wukong" has significantly pushed up the prices of related concept stocks in the capital market. Among them, Huayi Brothers, which is closely related to this game, achieved a strong 20% daily limit on the 19th. Since August Since the 14th, its stock price has climbed to a high of 43%.
Dating back to 2017, Huayi Brothers officially entered the field of online games and mobile games by investing in Hero Interactive Entertainment Technology Co., Ltd. As for Hero Entertainment, as the investor of Game Science, the producer of the popular domestic game "Black Myth: Wukong", its importance is self-evident.
"The secondary market may have already had insight into this level of investment relationship, which has contributed to Huayi Brothers' recent strong stock price performance." A senior investor in the gaming industry in Hangzhou pointed out. Hero Interactive Entertainment was founded by Ying Shuling in June 2015. Then in 2016, Feng Ji, the founder of Game Science, co-founded Shenzhen Youke Interactive Technology Co., Ltd. with his team. As the earliest institutional shareholder, Hero Interactive Entertainment held its 19% stake. By 2021, Tencent will also join the investment ranks and become one of the shareholders of Shenzhen Youke, with a shareholding ratio of 5%. "If "Black Myth: Wukong" is a huge success, Hero Interactive Entertainment is expected to receive up to 200 million yuan in game revenue from Game Science."
It is worth noting that the founding team members of Game Science have deep connections with Tencent. According to Game Science founder Feng Ji, after the release of "Black Myth", Tencent quickly organized a group to visit the company in the name of "assistance" to express investment intentions. Faced with Tencent's investment proposal, Feng Ji raised his concerns. He asked whether Tencent would intervene in product decisions and the company's daily operations after the investment. Tencent made it clear that it would not intervene and promised that "we can treat us as if we don't exist at all." In addition, Feng Ji also asked about the issue of game distribution and operation rights. Tencent also gave a negative answer and stated that it would not use its status as an investor to interfere in related matters.
"Black Myth" also launched joint activities. Luckin Coffee launched the "Black Myth: Wukong" co-branded coffee product on August 19. This coffee called "Tengyun American" comes with a portable paper bag and cup cover from "Black Myth: Wukong", attracting a large number of fans to buy it.
In addition, Luckin also opened a "Black Myth: Wukong" theme store and launched a 3D limited poster of "Black Myth: Wukong", requiring consumers to purchase the store's designated package before giving it away. Sales of this poster far exceeded expectations. On the afternoon of August 19, Luckin Coffee announced that it has formulated a replenishment plan, but the next batch of goods will take 15 days to produce.
Luckin CGO (Chief Growth Officer) Yang Fei also posted in his circle of friends that the joint event between Luckin and the high-profile domestic game "Black Myth: Wukong" has been amazing, "(Black Myth Wukong) has been launched all over the country in seconds Sold out, the system almost collapsed. Male purchasing power overturned the team’s perception this morning.”
"This is more than just a game"
"While I was on a business trip these two days, I heard many people discussing the game "Black Myth: Wukong". There has never been a game that has so many players, even people beyond the player category, looking forward to it." Internet Analyst Ding Daoshi told the Securities Times e Company reporter.
"The significance of "Black Myth" is not only 3A, but the greater significance is that it is a buyout game." Sun Lei, a partner at Beijing Yuanhe Law Firm, told a reporter from Securities Times·e Company. "Previously, domestic game companies were reluctant to make such high-investment buyout games. The main reason was that the risk of failure was too high, no one invested, and the profit prospects were unclear. In addition, there were also how to deal with subsequent cracking and piracy issues. "Sun Lei believes that if "Black Myth" can verify the above problems and achieve decent profits, other domestic game companies may follow suit in the future.
"This is not just a game, but the success of a system. Its success may encourage other domestic companies to dare to participate, invest freely, use Chinese culture and Chinese IP to make large-scale productions, and distribute them globally at the same time." Ding Taoist said.
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