According to foreign media reports, video conferencing software company Zoom said that starting from August 23, the company will only retain one sales model in mainland China, namely sales through partners.

Previously, Zoom’s sales model in the Chinese market included direct sales, online subscriptions and sales through partners. But 2 months ago, the company stopped its online subscription sales model for the Chinese market.

Now, the company has stated that it will no longer directly sell new Zoom services or upgraded services to customers in mainland China starting from August 23, which means that the sales model through partners will become the future of Zoom in the mainland Chinese market. The only sales model.

Zoom’s partners in China include Bizconf Communications, Suiri Zhumu Video Conference and Systec Umeet, whose products have Zoom’s technology embedded in them.

Due to the impact of the new coronavirus epidemic, the demand for video conferencing has increased significantly, and the use of Zoom has also increased significantly. It is reported that most meetings are now conducted through online services such as Zoom, and even colleges and universities have begun using Zoom to teach students, which has increased the popularity of the service.

However, Zoom has faced harsh criticism since the start of the coronavirus pandemic for failing to strengthen its own security as it and similar services became tools for group video chats. Previously, there were multiple cases of group video conferences being hacked on the company’s video calling app.

To that end, the company plans to add stronger encryption for video calls. In June, the company announced that it would offer end-to-end encryption to all users, including free users. It's unclear when the service will be rolled out to all users.