According to media reports, Douyin is currently testing the "Connect" function internally. Click "Connect" to randomly match another user for real-time video chat.
Different from ByteDance’s “multi-flash” short video social networking idea, “connection” may become the highlight of Douyin. At present, the number of daily active users of Douyin has exceeded 400 million, and "Connect" can form a dialogue with the real-time video and sound social entrepreneurial wave.
It is understood that the "Connect" function is still in the internal testing stage and is only open to a limited number of people for a limited time every day.
Open Douyin, and you can find the "connection" function where the live broadcast was originally started. However, the user needs to grant camera permissions to make a video connection. It mainly relies on the user to establish social relationships.
Real-time video social networking has never become a trend in the country. Although games, masks, limited time and other functions have been added, the embarrassment caused by 1V1 video matching is still difficult to eliminate.
Obviously, Douyin’s random video connection matching is very similar to WeChat’s early “Shake” and “Nearby People”, which provides users with a social scene and the possibility of socializing with strangers, which helps in Build Douyin’s social mind among users.
As a result, real-time video social networking can create greater operating space for Douyin. In addition to precipitating social relationships, "Connection" also provides the possibility of other derivative gameplay.
In addition, Douyin has also added an "acquaintance" section in the lower column, which is mainly used to increase the weight of the page for contacting acquaintances.
Together, the two build the basic social layer in the Douyin ecosystem. The purpose is obvious, which is to make up for Douyin’s shortcomings in social attributes.