1. Shoot video
You can use other apps to shoot videos, such as Meipai, Xiaoying, VUE, etc. After shooting, add covers, subtitles, special effects, etc., and then publish the work on Douyin after processing. If you shoot directly with Douyin, there is no function to add subtitles. The video should be shot vertically as much as possible to facilitate recommendation.
2. Edit video
When shooting or editing videos, give priority to using the new stickers and special effects on the Douyin platform, participate in officially launched challenge activities, and help Douyin expose new video features, which can not only increase the probability of being recommended, but also gain popularity.
3. Post a video
Be careful when choosing a cover when publishing a video. Choosing a good cover will help attract more users to click and watch; when choosing BGM, you can choose popular background music to increase the chance of being recommended (the background music should be slightly quieter, and do not cover the original sound of the video) .
4. Like skills
Give yourself a thumbs up
When you have a certain number of fans, you can like yourself appropriately, because the videos you like will be recommended to interested groups among your fans, which will play a certain role in reversing the flow.
Like others
Like other people of the same type, you can not only activate your own account (a way to maintain your account), but also increase the verticality of your account.
5. Comment skills
comment to yourself
After publishing a video work, you can leave a comment in the comment area first to guide fans or viewers to think and comment, arouse everyone's resonance, and then get more views, comments, likes and reposts.
Leave a comment for others
Comment on other people's works of the same type, especially to grab the first comment or the comment with the most likes, and then use the fame of other people's works to divert traffic to your own account, which not only activates your own account, but also plays a promotional role.
6. Account dynamics
In order to increase social attributes, the Douyin platform has added dynamic functions, which allow you to repost your videos and comments, which is equivalent to giving your works a second exposure in front of fans.
7. Attract attention
When there are few fans in the early stage, you can follow more people first, but don't maliciously increase your followers; people who follow you in the early stage should try to follow you as much as possible, except for vicious marketing accounts such as buying followers/increasing your followers; send your works to your friends first circles and WeChat groups to increase the basic play volume and attention.
8. dou + promotion
Dou+ is Douyin's paid promotion function, similar to Taobao Express. You can get more recommended views by spending money. When using dou+, you should choose original videos that you think are high-quality. If you are not sure, you can spend 100 to try the effect first, and then decide whether to continue spending money on promotion.
Using dou+, video works will accumulate weight based on playback, likes, comments, and forwarding related data, and gain the opportunity to be recommended to a larger traffic pool.
9. Can label
Generally, the first five works of a new Douyin account must be manually reviewed. After manual review, the videos will be labeled (such as food, comedy, travel, beauty, etc.), and the subsequent system will use the "label recommendation mechanism" to recommend, in order to obtain Recommendations, views, fans, etc.
The places where Douyin accounts can be tagged include: personalized signature, video sound, video content, nickname, copywriting, cover, etc.
The more tags you add, the more accurate your videos will be at harvesting users. In addition, share an effective formula for labeling: regional keywords + precise keywords + expansion keywords = keywords for precise potential customers!
10. Release time
The release time of video works can be about half an hour before the peak period of user usage. Because Douyin's recommendation algorithm is recommended layer by layer, after initially passing the first and second level traffic pools, there is a relatively high probability of obtaining the most views during the peak period.
Generally released around 11 o'clock and around 5 o'clock in the afternoon, the video playback volume will be relatively high, but the specific time should be determined according to the peak usage period of your potential customers.
The above is all about how to promote your own videos on Douyin. I hope it will be helpful to you!
