On September 5, following the announcement of the WeChat payment function yesterday, Taobao issued a official announcement today, announcing that it will gradually open WeChat payment services for all Taobao Tmall merchants from September 12.
As of 4 pm on the 5th, some merchants have received invitations for opening.
According to the announcement issued by Taobao Tmall yesterday, in order to enhance the consumer's shopping experience, Taobao plans to introduce the WeChat payment function, and will adjust the platform rules accordingly after the opinions are collected. The move marked the long -awaited Taobao full access WeChat payment is about to become a reality.
Once the news was released, it caused widespread concern and warm discussion, and the merchant group responded to this. Many merchants have expressed support, and generally believe that this will help attract more users and increase the user base of merchants and platforms. At the same time, some merchants expect Taobao to speed up the process so that merchants can use WeChat to pay as soon as possible, thereby improving business performance Essence
The interconnection is expected to bring a better shopping experience to consumers, and it is expected to create more business growth opportunities for businesses on the Taobao Tmall platform. Prior to this, some users who preferred WeChat paid and some of the sinking market users could not consume smoothly on the Taobao Tmall platform due to the limitation of payment methods. After Taobao introduced the WeChat payment function, these users may be transformed into a new customer base for Taobao Tmall merchants.
Consumers are also positive for this. Once the news was released, it quickly appeared on the number of hot search lists in multiple platforms. Consumers generally welcomed it and looked forward to using WeChat payment on Taobao as soon as possible.
It is worth noting that many investment banks on Wall Street responded rapidly. Morgan Stanley, Goldman Sachs and other institutions issued research reports to affirm Taobao's access to WeChat payment and believe that the cooperation between the two parties will achieve a win -win situation.
Morgan Stanley explicitly pointed out that this move is expected to help Taobao attract new users of hundreds of millions of hundreds of millions; and Goldman Sachs pointed out in his research report thatWork will help Taobao Tmall to develop new low -line cities and improve the convenience of existing users.
In addition, Bloomberg Business Research also pointed out that Taobao's access to WeChat payment will weaken the market competitiveness of other competitive platforms, and believes that WeChat payment will improve the convenience of consumption and help Taobao Tmall get more total product transactions (GMV).
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