What platforms are available to participate in the 618 activities this year? How to play the 618 activities on various e-commerce platforms?

Time: 2024-05-15Source: InternetAuthor: Huajun Information

It’s the annual 618 mid-year promotion event again. The e-commerce platforms participating in the 618 event in 2024 mainly include Taobao, JD.com, Tmall, Vipshop and Pinduoduo. These platforms will launch various promotions, such as full discounts, discounts, red envelopes, etc., to attract consumers to shop. In addition, Suning.com and Xiaohongshu have also launched related activities for 618 this year. Let me introduce to you the gameplay and activities of each platform of 618 this year!

1. Tmall 618 Shopping Carnival event time points

Discount rules for every purchase: 300-50 for every purchase

The first wave: a good start in the middle of the year

Warm-up period: starts from 0:00 on May 19th and lasts until 19:59:59 on May 20th.

The official sales period starts at 20:00:00 on May 20 and lasts until 23:59:59 on May 28.

Second Wave: 618 Carnival

Warm-up period: starts at 0:00 on May 29 and lasts until 19:59:59 on May 31.

The official sales period starts at 20:00:00 on May 31st and lasts until 23:59:59 on June 20th.

Friends who have shopping needs must remember the two key time points of 20:00:00 on May 20 and 20:00:00 on May 31!

2. Taobao 618 Shopping Carnival event time points

Discount rules for every purchase: 300-50 for every purchase

The first wave: a good start in the middle of the year

Warm-up period: starts from 0:00 on May 19th and lasts until 19:59:59 on May 20th.

The official sales period starts at 20:00:00 on May 20 and lasts until 23:59:59 on May 28.

Second Wave: 618 Carnival

Warm-up period: starts at 0:00 on May 29 and lasts until 19:59:59 on May 31.

The official sales period starts at 20:00:00 on May 31st and lasts until 23:59:59 on June 20th.

This year, the activities of Taobao and Tmall are consistent in time and intensity, and the cross-store full discount policy has been upgraded to support the combined payment of goods across store types. In other words, as long as the products purchased by consumers meet the conditions for cross-store discounts, whether they are Taobao products or Tmall products, they can combine payments and enjoy corresponding discounts.

3. Jingdong 618 Shopping Carnival event time points

Discount rules for every purchase of 300-50 (discount upper limit: 40,000 yuan)

Event time: Starting from 20:00:00 on May 31st and lasting until 23:59:59 on June 20th.

4. Pinduoduo618 Shopping Carnival event time points:

The warm-up period starts from May 21 and ends on June 17. During this period, the Pinduoduo platform will disclose the product details of some 618 promotions in advance and hold a series of pre-heat marketing activities, such as limited-time flash sales, Multi-person group bookings, etc. are designed to attract the attention and participation of consumers. At the same time, the platform will also issue some coupons and red envelope benefits in advance, aiming to enable consumers to enjoy more generous preferential treatment during the shopping process.

The official event period is scheduled from June 18 to June 20. During this period, a large number of high-quality products will be sold online at preferential prices, covering limited-time flash sales, multi-person group buying, full price reductions and other preferential forms, bringing consumers A grand shopping extravaganza.



5. Tips to save money during the 618 shopping spree

1. Please be sure to collect all coupons provided by the store, including but not limited to collection coupons, follow coupons, membership coupons, etc.

2. It is recommended to buy in batches, giving priority to large items that meet the full discount conditions, and combine them with small items to put together an order. Even if there is no actual demand, you can also randomly select items to put together an order, but please note that once payment is made, Afterwards, please avoid making refunds.

3. For products with guaranteed price commitments, if there is a price reduction during the event, you have the right to apply to the merchant for a reissue of the price difference. Please remember this.

4. If the price of daily necessities exceeds 100 yuan, it may be more economical to buy them directly; if the price is less than 100 yuan, it is recommended to join the order to enjoy the full discount.

5. Please make full use of gold coins for deduction. Although the amount of each deduction is limited, you can save a certain amount of money if you add up.

6. It is recommended to receive the money-saving card in advance, and note that the red envelope is valid for 24 hours after receiving it to avoid missing the opportunity to use it.

7. You can receive super red envelopes every day. Same as previous events, you have the opportunity to get additional discounts every day, so don’t forget to claim it.

8. If conditions permit, it is recommended to obtain the 88VIP card to enjoy a 50% discount on specific brand products and have the opportunity to obtain large coupons.

9. During the event, there is usually a game to earn red envelopes. Please refer to the current event rules for specific participation methods.

10. Please plan your shopping list reasonably to take full advantage of various discount opportunities.

Other e-commerce platforms also have great discounts and promotions on 618. Interested friends please pay attention to the latest information released by the e-commerce platform~~

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