According to media reports, QQ Music will launch an App product called Fanlive in April. Fanlive's product is positioned as a mobile social video live broadcast platform, focusing on young people's social circles and providing a performing arts stage for music lovers. The advantage is also obvious, that is, it can get traffic from the QQ Music Department.

It is reported that Fanlive is an independently created product that combines the "watch together" and "listen together" functions of QQ Music. In addition to video, the live broadcast content also includes audio, and the first batch of residents will be musicians.

It is understood that Fanlive began recruiting relevant guilds and anchors in February, launched internal testing in March, and was officially launched in April.

The types of anchors Fanlive is currently recruiting include appearance and talent, talk show style and skill learning. It can be seen that its live broadcast content will be mainly music, and will develop in other directions to create a diversified and multi-type live broadcast.

In addition, Fanlive will also train platform anchors in a targeted manner to build top-level traffic. It is reported that Fanlive will invest a lot of resources in the early stage mainly on top anchors to attract users from other platforms.

QQ Music itself is a light entertainment platform. This time, the live broadcast will be separated to create Fanlive. The purpose is to avoid the excessive bloat and attribute conflict of the QQ Music platform. After the independence, the music live broadcast will become one of the entertainment projects for music fans to appreciate music. .

The emergence of Fanlive will not only help musicians and anchors gain a large number of active and sticky fans, but also help their music works spread quickly. For QQ Music itself, it can strengthen its ecology and broaden its business boundaries.