How to create a WeChat public account

1. Frontperiod preparation

Necessary materials

Email: An email that has not registered a public account (such as QQ email, 163 email) is required to receive verification codes and log in.

Mobile phone number: used to receive SMS verification. Only one official account can be registered for one mobile phone number.

ID card: Individual users need to provide photos of the front and back of their ID cards; corporate users need a business license, legal person ID card and public account information.

WeChat ID: You need to bind your bank card’s WeChat account as the public account administrator’s identity verification.

name planning

The name must be unique, and it is recommended to prepare 2-3 alternatives (certification is required if a trademark is involved).

Personal account names can be modified twice within a year, and corporate account modifications require certification or payment.

2. Registration process

Visit official website

Open the browser, enter the official website of WeChat public platform (mp.weixin.qq.com), and click "Register Now" in the upper right corner.

Select account type

Subscription account: Suitable for individuals and media. One message can be sent in groups every day. The messages are folded in the "Subscription account" folder.

Service account: Suitable for enterprises, can send 4 messages in groups per month, the messages are directly displayed in the chat list, and supports WeChat payment and advanced interfaces.

Enterprise WeChat: suitable for internal management of enterprises. Its functions are different from those of official accounts and will not be expanded here.

Fill in basic information

Enter your email address, set a password, check the service agreement, and click "Register".

Log in to your email to get the verification code and complete the verification.

Subject type selection

Individual: You need to fill in the ID card name and number, upload the ID card photo, and pass facial recognition authentication.

Enterprise: Select "Enterprise/Organization", fill in the business license information, legal person ID card, public account, etc., and upload relevant materials.

Set public account information

Fill in the name, function introduction (can be modified 5 times in a month), operating area, and upload an avatar.

The personal account needs to complete the name setting within 3 days, otherwise the name will be automatically released.

3. Basic settings after registration

Log in to the background

Use the registered email address or administrator WeChat to scan the QR code to log in to the official account backend (mp.weixin.qq.com).

Complete information

Supplement operator information, contact number, etc. in "Official Account Settings".

Bind the administrator's WeChat account, and subsequent logins require the administrator to scan the QR code for authorization.

Function configuration

Auto-reply: Go to “Interaction Management” → “Auto-reply” and set followed replies and keyword replies, such as guiding users to view historical articles or obtain services.

Custom menu:

A maximum of 3 first-level menus can be created, and 5 second-level menus can be set under each first-level menu.

Menu types include "jump link" (such as official website, applet), "send message" (image, text, video), etc., and support flexible configuration of service entrances.

Certification process (optional)

Enterprise account certification: You need to pay an audit fee of 300 yuan and submit business license, certification official letter and other materials. After certification, you can obtain WeChat payment, advanced interface and other functions.

Personal number: No authentication required.

4. Precautions

Account security

The administrator's WeChat ID must be kept properly and avoid logging in on public equipment.

Change your password regularly and turn on login protection ("Settings" → "Security Center").

Content specifications

Comply with the "WeChat Public Platform Operation Standards" and avoid publishing illegal content (such as false information, sensitive topics).

Original content can apply for an "original statement" to protect copyright and obtain traffic support.

Frequently Asked Questions

The name is occupied: Submit materials through "Infringement Complaint" and the name can be released if approved.

Failed to review the information: Check the clarity of the business license and whether the name violates any rules, and ensure that the information is accurate when resubmitting.

Registration restrictions: Try to register by changing your mobile phone number, email address or subject type (such as changing from an individual to an enterprise).

5. Basic operational skills

Content publishing

Use the public account editor to format and insert pictures, videos, and hyperlinks to improve readability.

After publishing, you can share it through WeChat groups and Moments to attract the first batch of followers.

data analysis

Check fan growth, article reading volume, user portraits, etc. in "Statistics" to optimize content strategy.

Service accounts can analyze user behavior through "User Management" and accurately push services.

Through the above steps, individuals or enterprises can quickly set up a public account. If you need advanced functions (such as payment, development interface), it is recommended that enterprises complete certification and access the WeChat open platform.