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Xiaohongshu is a comprehensive lifestyle platform integrating content sharing, life exploration and social interaction. Online website: www.xiaohongshu.com

1. Content Creation and Diversified Expression

Multi-form content support

It provides a variety of creative forms such as graphic notes, short videos, and live broadcasts. Users can create personalized content through rich editing tools (such as filters, stickers, and music libraries). The new AI creation assistant in 2025 supports “one-click generation of notes” and automatic addition of tags, increasing creation efficiency by 50%.

Scenario-based content ecology

Covering vertical fields such as beauty, travel, food, and home furnishings, users can accurately classify content through "topic tags" (such as #attiretips, #travel guide) to form a community-based discussion atmosphere.

2. Intelligent recommendation and personalized experience

Deep user portrait

By analyzing user browsing, likes, collections and other behaviors, a multi-dimensional tag system including interest preferences and consumption habits is constructed to achieve content recommendations for "thousands of people and thousands of faces". For example, beauty enthusiasts will see skin care tutorials and new product reviews first.

Ladder algorithm mechanism

After the note is released, it enters the initial traffic pool, and the CES score is calculated based on the interaction data (click-through rate, completion rate). Content with excellent performance will be pushed to a larger traffic pool step by step, forming a "hot product incubation" mechanism.

3. Social interaction and community ecology

Multi-dimensional interactive mode

It supports basic functions such as likes, comments, collections, and private messages. Users can communicate directly with creators or other users through "@mentions" to enhance their sense of participation. “Circle Social” launched in 2025 allows users to join interest communities and discuss specific topics in depth.

Immersive content discovery

The "Discovery Page" adopts a waterfall flow layout, combined with real-time updated popular lists (such as popular notes, popular products), to help users quickly capture popular trends. The "Follow Page" displays the latest updates of the people you follow along a timeline, forming a private information flow.

4. Practical Tools and Technology Empowerment

Cross-border e-commerce and localization services

Supporting multi-language real-time translation (covering 10+ languages) and blockchain traceability technology, users can query the entire process information of cross-border goods to ensure shopping transparency. The “virtual fitting room” function added in 2025 will enable online try-on of clothing through AR technology.

Intelligent assistive functions

Image search supports "finding things with pictures", voice search response speed is < 1 second, and the average daily search volume exceeds 200 million times. The mobile terminal also integrates a scanning function, which can convert paper documents into PDF or image attachments to improve office efficiency.

5. Privacy Protection and User Experience

Data security system

Using federated learning technology, user behavior data is processed locally, and original data is not transmitted when training the model; it supports double verification and remote login reminders to prevent account anomalies.

Accessibility adaptation

The interface design won the "Red Dot Design Award", the first screen loading time is < 1 second, and the interaction fluency reaches 99.9%. It is also suitable for visually impaired and hearing impaired users, and provides voice broadcast and subtitle support.

Through technological innovation and community operations, Xiaohongshu has built an ecosystem of "real sharing, accurate recommendations, and efficient interaction." Its AI algorithms, multi-modal content, and cross-border e-commerce capabilities provide users with a one-stop solution from inspiration acquisition to consumption decision-making.