The 2023 Xiaohongshu Cultural Tourism Summit concluded successfully

November 30, 2023little red bookA grand cultural tourism summit was held in Jingdezhen, the porcelain capital. This event focused on exploring new cultural tourism trends and future development directions, and invited many cultural tourism businesses, partners and elites in various fields to participate.

In the unique context of Jingdezhen, the porcelain capital,little red bookThe Cultural Tourism Summit provides participants with an excellent opportunity to deeply understand and experience Chinese culture. Participants conducted a CityWalk activity under the guidance of Xiaohongshu staff.

As an innovative way of traveling, CityWalk is of great significance to this summit.

CityWalk is characterized by an immersive experience that deeply integrates tourism and culture, allowing participants to truly experience the history, culture, customs and customs of the destination. This in-depth experiential tourism method provides cultural tourism businesses with more opportunities to interact with consumers, and also provides partners with a broader marketing platform. Through CityWalk, participants of the Xiaohongshu Cultural Tourism Summit can more intuitively understand the characteristics and highlights of the destination, thereby bringing more precise marketing strategies and more creative marketing plans to the cultural tourism industry.

CityWalk is not only a way of traveling, but also a reflection of life attitude and values. In CityWalk, participants can appreciate different city scenes, feel different cultural atmospheres, and experience different lifestyles. This cross-cultural exchange and collision not only enhances people's understanding and respect for tourism culture, but also promotes cultural exchange and integration between different regions. This cultural exchange not only brings richer content and broader perspectives to Xiaohongshu platform users, but also injects new vitality into the cultural travel industry.

As a green and healthy way of tourism, CityWalk meets modern people’s needs and pursuits for tourism. In CityWalk, participants can explore the city on foot and feel the pulse of the city, while also appreciating the natural scenery and experiencing the charm of nature. This green and healthy way of tourism is not only beneficial to people's physical and mental health, but also contributes to environmental protection and sustainable development.

Through CityWalk activities, participants can not only find traces of history in Jingdezhen’s ancient ceramic culture, but also feel the development of the times in the city’s modern style.

During the summit, participants not only had the opportunity to have in-depth exchanges and cooperation with people from different fields and jointly explore new cultural tourism marketing strategies, but also tasted local snacks in the streets of Jingdezhen and felt the unique charm and profound heritage of this city.

The successful holding of the Xiaohongshu Cultural Tourism Summit not only provided a platform for participants to communicate and learn, but also injected new vitality and creativity into Jingdezhen’s cultural tourism industry. In the future, we look forward to Xiaohongshu continuing to hold more similar events to provide more opportunities for cultural and travel enthusiasts around the world to understand and experience Chinese culture.

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