Huawei PPS’s first batch of core agents announced, Cloud Era helps build a new marketing ecosystem

      After several months of assessment and selection by Huawei, the results of the first batch of PPS core agents were announced. With its professional digital marketing team, innovative advantages and application practices in the field, Yundong Times has officially become Huawei's core promotion partner. As China's leading mobile ecological marketing service provider, Yundong Times gathered with leading Internet companies such as Qunar, Baidu, Sina, and ByteDance to discuss the future of the digital marketing industry.

Huawei ecological partner strategic communication meeting

The foundation of mobile digital marketing has arrived

The concept of digital marketing is not new. It originally refers to a marketing method that uses the Internet, computer communication technology and digital interactive media to achieve marketing goals. Digital marketing will use advanced computer network technology as much as possible to explore new markets and tap new consumers in the most effective and cost-effective way.

But unlike traditional digital marketing, the channels used by mobile digital marketing are no longer traditional TV screens and elevator screens, but have turned to mobile phone screens that are more closely connected with people's daily lives. According to research from the CICC Research Department, each Chinese user uses the mobile Internet for 289.7 minutes (about 5 hours) per day, a year-on-year increase of 23.2%, and an increase of 66.7% in the past two years. There is no doubt that never leaving one's phone has become a living habit for almost every Chinese person, and mobile terminals have covered almost all life scenarios.

Mobile advertising has received increasing attention from the market in recent years, and the market capacity has grown rapidly. According to iResearch predictions, the mobile advertising market will reach 484.25 billion yuan in 2019, accounting for 76.6% of the overall Internet advertising market. The business model of advertising monetization will further focus on the mobile terminal.

Mobile phone manufacturers master the important ticket of digital marketing

The first people to pay attention to the digital marketing market were some APP manufacturers (such as WeChat, Weibo, Taobao, etc.). Due to their inherent product genes such as social networking and shopping, they began to test the waters in this market in the early days. However, as this business model has been gradually verified, mobile phone manufacturers have gradually caught up from behind and firmly occupied the core entrance of the digital marketing business by virtue of their advantages such as a large user base, multi-dimensional data tags, and all-round long-term use.

The number of users gathered in the mobile phone ecosystem is very impressive and continues to rise. According to market research results, Huawei has 400 million mobile phone users and nearly 20 apps with over 10 million DAU (daily active users). The huge user base forms an important foundation for digital marketing business. In addition, Huawei mobile phone users are generally high-end and have strong spending power, providing advertisers with a natural and high-quality advertising audience. In addition, because mobile phones are connected to various scenes such as people's clothing, food, housing and transportation, their tracking records of personal behaviors are quite comprehensive. With the rise of big data technology, mobile phone manufacturers can achieve the most accurate portrayal of users.

It is worth mentioning that mobile phone manufacturers have considerable influence on the creation of its ecological environment. Whether it is Huawei's smart assistant (one screen negative) that plans and guides user behavior, or it effectively arranges resources for its native APPs (browsers, reading, calendars, etc.) and high-frequency exposure locations such as open and locked screens, mobile phone manufacturers can learn from the experiences and lessons of their predecessors as they enter the field of digital marketing, give full play to their "latecomer advantages", and effectively achieve leapfrog development.

Huawei’s market position lays the foundation for digital marketing

On October 26, Huawei Mate 20 series was released in China. With its super performance and many innovative black technologies, it has become a veritable machine king of the year. Corresponding to the product's reputation is the hot situation of "rushing as soon as it is released". Netizens jokingly said: Online services are slow and there are long queues offline. While people were trying their best to buy the Huawei Mate 20 series, another piece of blockbuster news exploded like a "salute": Huawei's global mobile phone shipments continued to surpass Apple's in the third quarter. Huawei's global mobile phone shipments surpassed Apple's twice in a row in the second and third quarters, and its global second position is more secure. The popularity of Huawei's Mate 20 series seems to indicate that Huawei's mobile phones will achieve further good results in the fourth quarter. The rise of Huawei's mobile phones has become unstoppable and is aimed at Samsung.

From the perspective of the domestic market, sales of Huawei series mobile phones maintained double-digit growth in the third quarter, which is in sharp contrast to the slowdown or even sharp decline of growth rates of Xiaomi, Apple and others. From the perspective of market share, Huawei’s domestic mobile phone market share is close to 29%, which is approximately three times that of Xiaomi’s mobile phone market share. With the recent launch of the Mate 20 series of products, its influence among users continues to increase. As we all know, Xiaomi's hardware comprehensive net profit margin will never exceed 5%, and its main revenue comes from Internet value-added services: it has grown at a rapid compound annual growth rate of 75% in the past three years, reaching nearly 10 billion in 2017 - the prospects for Huawei's PPS business are evident.

Relying on its massive user base of terminals, Huawei has just developed its PPS paid display service business. By opening up scenarios and connecting valuable information with users and consumers based on data and algorithm capabilities, we can filter from multiple dimensions to accurately locate target groups and achieve one-stop reach of precision marketing. At present, PPS has access to multiple Huawei native apps including video, music, smart assistants, browsers, etc., easily reaching 400 million+ high-quality Huawei users. As Huawei's layout in this field gradually expands, it is expected to gain another important growth point in new fields.

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It is understood that Huawei is very strict with the bidding process for this PPS core agent and hopes to find partners with strength, potential and professional capabilities through layers of screening. Yundong Times also relied on its rich and high-quality brand advertising customer resources, years of traffic operation experience, professional and reliable service team and other advantages to stand out among many bidding teams and became one of Huawei's first two core PPS agents.

Yundong Times is an enterprise based on traffic aggregation operations. It uses artificial intelligence and other technologies to build a bridge between traffic demanders and Internet users, and has gradually become China's leading mobile phone ecological marketing service provider. Yundong not only controls a number of well-known download sites such as Huajun Software Park, but also creates an influential software distribution and download alliance on the PC side. It has also recently reached a strategic cooperation agreement with Microsoft to promote genuine Office products and help the development of China's genuine business.

Yundong Times has a professional and efficient executive team, whose members have working experience in large domestic and foreign enterprises such as Baidu, Microsoft, Changrong, Focus, and CITIC. There are many graduates from well-known universities such as Tsinghua University, Renmin University of China and Zhejiang University among the team. The proportion of members born in the 1990s is close to 60%. After nearly three years of training, Yundong Times has formed considerable influence in the field of traffic operations and accumulated unique experience in the field of mobile phone ecological operations. A series of other traditional outstanding companies in this field, such as Wanka Huanju, Huayang Lianzhong, Xinyi Interactive, and Peruiweixing, have also seen the huge opportunities in the Huawei market, and have applied to join the Huawei ecosystem as secondary agents, cooperating with the cloud era to serve Huawei and create a better future. Relying on its solid performance in the past and the emerging growth point of Huawei PPS, Yundong Times has recently attracted the attention of a group of investors in the capital market and is expected to buck the trend in the capital winter and achieve explosive and rapid growth.

Yundong Times was awarded "Huawei's first batch of PPS core agents"

Future outlook and prospects of the digital marketing industry

At the communication meeting, Zhang Ping'an, President of Huawei's Consumer Business Cloud Services, delivered a speech. He said that under Huawei's "Chip-Device-Cloud" collaborative strategy, terminal cloud services have been committed to capability openness and ecological co-construction. How to better connect the rich innovative applications of partners with Huawei's more than 400 million users around the world is an important mission of Huawei's terminal ecological development, and is also the purpose of this ecological partner strategic communication meeting.

Qunar.com shared at the meeting that after fully considering the brand effect of Huawei’s terminal cloud service users with high quality, diverse resources, and multiple APP penetration, it chose Huawei PPS, and ultimately achieved high exposure, high conversion, and unified product and effect. Store activation, pre-installation activation, and total order volume all increased significantly. Qunar.com also said that during the cooperation with Yundong Times, the two parties have established a good partnership. Yundong Times has designed professional advertising works for Qunar and matched it with an integrated brand advertising display and delivery plan. After preliminary testing, very good data performance was achieved. Therefore, in the future, Qunar will have more apps connected to the PPS platform through Yundong to build a full-scenario marketing ecosystem.

As Huawei completes this core agency bidding, the cooperative relationship between Huawei and Yundong Times has been further deepened. Yundong Times will use its own technology and design team to integrate and process Huawei's high-quality resources, make full use of the trends and conveniences in the digital marketing era, and help Huawei build a bridge connecting advertisers and target users. With the continuous improvement of digital marketing technology, mobile phone manufacturers are gradually realizing the rising trend of this industry. In the near future, advertisements with thousands of people and faces will become a reality from science fiction movies to thousands of households.

Huawei ecosystem partners discuss the future of digital marketing