Friends who still don’t understand the three major features and advantages of the WeChat public platform, let’s take a look at this tutorial prepared by the editor.

1. Point-to-point precision marketing:

WeChat has a huge user base. With the advantages of mobile terminals, natural social networking and location positioning, every information can be pushed, giving every individual the opportunity to receive this information, and then helping merchants achieve point-to-point precision marketing. .

2. Float bottles with flexible and diverse forms:

Users can post voice or text and then throw it into the sea. If other users "catch" it, they can start a conversation. For example, China Merchants Bank's "Love Drift Bottle" user interactive activity is a typical case.

Location signature: Merchants can use the free advertising space of "user signature file" to promote themselves, and nearby WeChat users can see the merchant's information. For example, Hungry God, K5 convenience store, etc. use WeChat signature file. marketing methods.

QR code: Users can add friends and follow corporate accounts by scanning and identifying the QR code; companies can set their own brand QR codes, use discounts and offers to attract users' attention, and develop o2o marketing models.

Open platform: Through the WeChat open platform, application developers can access third-party applications and put the application's logo into the WeChat attachment bar, allowing users to easily call third-party applications during conversations to select and share content. For example, users of Meilishuo can share their content in Meilishuo to WeChat, which can continuously spread a Meilishuo product and achieve word-of-mouth marketing.

Public platform: On the WeChat public platform, everyone can use a QQ number to create their own WeChat public account, and achieve all-round communication and interaction with specific groups through text, pictures, and voice on the WeChat platform.

3. Opportunities for strong relationships

WeChat’s peer-to-peer product form is destined to develop ordinary relationships into strong relationships through interaction, thereby generating greater value. Establish contact with users through interaction. Interaction is chatting. You can answer questions, tell stories, and even be "cute". Use all forms to let companies and consumers form a relationship of friends. You will not trust strangers, but they will trust you. "friend".

The above is all about the three major features and advantages of the WeChat public platform. Have you all learned it?